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<channel>
	<title>wuyan's</title>
	<link>https://wuyanwuyan.com</link>
	<description>wuyan's</description>
	<pubDate>Sun, 03 Mar 2024 06:47:26 +0000</pubDate>
	<generator>https://wuyanwuyan.com</generator>
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	<item>
		<title>KAIJU REVOLUTION</title>
				
		<link>https://wuyanwuyan.com/KAIJU-REVOLUTION</link>

		<pubDate>Sat, 02 Mar 2024 10:25:34 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/KAIJU-REVOLUTION</guid>

		<description>
	
︎︎This&#38;nbsp;project as my final project for my M.A. degree, driven by my lifelong fascination with monsters. The project primarily explores the hidden stories behind various movie Kaiju, aiming to uncover why humans have been creating monsters since ancient times.

	︎ Me︎ Goldsmiths, University of London︎ 2018︎ Goldsmiths, University of London︎ Personal works 

	





	︎&#60;img width="3508" height="681" width_o="3508" height_o="681" data-src="https://freight.cargo.site/t/original/i/b1be445bf8d677747f3f79c37fcfc26baa46d4abf440496453ad9a5d5127befa/title-01.png" data-mid="205921534" border="0"  src="https://freight.cargo.site/w/1000/i/b1be445bf8d677747f3f79c37fcfc26baa46d4abf440496453ad9a5d5127befa/title-01.png" /&#62;

This project as my final project for my M.A. degree, driven by my lifelong fascination with monsters. The project primarily explores the hidden stories behind various movie Kaiju, aiming to uncover why humans have been creating monsters since ancient times. It also delves into the symbolic representations embodied by Kaiju and attempts to envision what Kaiju might have looked like in 2018. In pursuit of these goals, I drew inspiration from Susan Sontag's article, which explores the relationship between science fiction movies, society, and the enduring fascination with dinosaurs and monsters.
As a culmination of my research, I created a 15-minute film and an accompanying essay that reflect my findings. Additionally, I produced printed works that provide further support for my exploration of Kaiju research.


	&#60;img width="2152" height="1210" width_o="2152" height_o="1210" data-src="https://freight.cargo.site/t/original/i/554ac3352001c37d20edfb913295a73442ff0faccc0d45832e9700bfad97ce42/2024-03-02-18.42.56.png" data-mid="205888814" border="0"  src="https://freight.cargo.site/w/1000/i/554ac3352001c37d20edfb913295a73442ff0faccc0d45832e9700bfad97ce42/2024-03-02-18.42.56.png" /&#62;

	︎










The War of Millennium



I have titled this 15-minute film "The War of Millennium," drawing inspiration from a fascinating internet legend. According to this legend, a monumental conflict with extraterrestrial beings occurred in the year 2000, ingeniously crafted to deceive individuals born after that year into believing its authenticity.
The film, titled "The War of Millennium," takes place between 1999 and 2000, coinciding with the initial introduction of the internet to the general public. Building upon extensive research on fear and inspired by Douglas Adams' work, "How to Stop Worrying and Learn to Love the Internet," the film aims to showcase the audience's apprehensions and concerns about the internet. The Kaiju element serves as a metaphorical technique to symbolize humanity's collective fear of the internet. Through this approach, the film takes the form of a Kaiju documentary, providing a unique perspective on the subject matter.


	&#60;img width="400" height="224" width_o="400" height_o="224" data-src="https://freight.cargo.site/t/original/i/30d7911efb82f5eb2a1f45288e6cb19609065dafe1e6c7d253962ae4718019f6/2024-03-02-18.22.08_1.gif" data-mid="205921510" border="0" data-scale="100" src="https://freight.cargo.site/w/400/i/30d7911efb82f5eb2a1f45288e6cb19609065dafe1e6c7d253962ae4718019f6/2024-03-02-18.22.08_1.gif" /&#62;&#60;img width="500" height="280" width_o="500" height_o="280" data-src="https://freight.cargo.site/t/original/i/4bf3320256ce45accb02d5f90cf283a1115ce26e431aaa8777b9d46b6fb7a65d/2024-03-02-18.21.33_3.gif" data-mid="205921967" border="0" data-scale="73" src="https://freight.cargo.site/w/500/i/4bf3320256ce45accb02d5f90cf283a1115ce26e431aaa8777b9d46b6fb7a65d/2024-03-02-18.21.33_3.gif" /&#62;

	︎Key Visuals



I utilized an abundance of Chinese characters, scanning them meticulously to preserve their authentic textual appearance. These Chinese characters symbolize different facets of fear and are presented in a visually impactful manner at the exhibition in the UK. The large-scale and high-contrast display of these characters evokes a profound sense of unease, effectively conveying the unsettling atmosphere surrounding the subject matter.

	


	&#60;img width="5938" height="3158" width_o="5938" height_o="3158" data-src="https://freight.cargo.site/t/original/i/b181b580dd01262e482ea8f8abc5383707c10cec29e6bee7715c1c9168de6f8f/web-08.png" data-mid="205921549" border="0"  src="https://freight.cargo.site/w/1000/i/b181b580dd01262e482ea8f8abc5383707c10cec29e6bee7715c1c9168de6f8f/web-08.png" /&#62;
	&#60;img width="5938" height="3158" width_o="5938" height_o="3158" data-src="https://freight.cargo.site/t/original/i/d3ce66b3b3eaf5d8a1c63aab6ab4b2e5da3e50bcfa1df899be26bb59c740e3ff/web-17.png" data-mid="205921554" border="0"  src="https://freight.cargo.site/w/1000/i/d3ce66b3b3eaf5d8a1c63aab6ab4b2e5da3e50bcfa1df899be26bb59c740e3ff/web-17.png" /&#62;
	&#60;img width="5938" height="3158" width_o="5938" height_o="3158" data-src="https://freight.cargo.site/t/original/i/f0d39a1c80483a3044f0d1c2943250ed7fdaf8614d8588da5dffa3ecaecb8c7e/web-0228.png" data-mid="205921556" border="0"  src="https://freight.cargo.site/w/1000/i/f0d39a1c80483a3044f0d1c2943250ed7fdaf8614d8588da5dffa3ecaecb8c7e/web-0228.png" /&#62;


	&#60;img width="3482" height="4942" width_o="3482" height_o="4942" data-src="https://freight.cargo.site/t/original/i/9ff44a51cb4b861424dc73eda0203d4e719c4ffc11086d280a5f7dfa64024c4a/rider-04.png" data-mid="205921558" border="0"  src="https://freight.cargo.site/w/1000/i/9ff44a51cb4b861424dc73eda0203d4e719c4ffc11086d280a5f7dfa64024c4a/rider-04.png" /&#62;
	&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/ad9da09c52a7645dc15a8aa9b636ce13acb5057ad58a7ed5716dd3dd144d5a47/rider-02.png" data-mid="205921557" border="0"  src="https://freight.cargo.site/w/1000/i/ad9da09c52a7645dc15a8aa9b636ce13acb5057ad58a7ed5716dd3dd144d5a47/rider-02.png" /&#62;
	&#60;img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/47d15bb74b9bbf1444baef9a0d88cf45eac60cc2c86e6b4ccc22997e98307a4b/rider-03.png" data-mid="205921559" border="0"  src="https://freight.cargo.site/w/1000/i/47d15bb74b9bbf1444baef9a0d88cf45eac60cc2c86e6b4ccc22997e98307a4b/rider-03.png" /&#62;

	︎



To further accentuate the immersive nature of the "mockumentary" film, I have meticulously crafted additional elements that reinforce the film's concept. These include a meticulously curated compendium chronicling diverse kaiju data, an extensive array of DVD discs, and various other supplementary materials.
	

	&#60;img width="1852" height="1024" width_o="1852" height_o="1024" data-src="https://freight.cargo.site/t/original/i/28d5b7742006a8d386eec22a0ddf20f51464c7392b17c9baad7008257ba30d9c/2024-03-03-14.34.51.png" data-mid="205921654" border="0"  src="https://freight.cargo.site/w/1000/i/28d5b7742006a8d386eec22a0ddf20f51464c7392b17c9baad7008257ba30d9c/2024-03-03-14.34.51.png" /&#62;&#60;img width="1136" height="1514" width_o="1136" height_o="1514" data-src="https://freight.cargo.site/t/original/i/a475531f3ec1863200bc30b295036e5d75be3f2323256b9a71e42fa517e39fe1/2024-03-03-14.35.02.png" data-mid="205921658" border="0"  src="https://freight.cargo.site/w/1000/i/a475531f3ec1863200bc30b295036e5d75be3f2323256b9a71e42fa517e39fe1/2024-03-03-14.35.02.png" /&#62;
	&#60;img width="1932" height="1318" width_o="1932" height_o="1318" data-src="https://freight.cargo.site/t/original/i/34bade5055fc5b84252cd5485e01641a84ff00663f0788a8261a38c6c7e8ca56/2024-03-03-14.35.11.png" data-mid="205921657" border="0"  src="https://freight.cargo.site/w/1000/i/34bade5055fc5b84252cd5485e01641a84ff00663f0788a8261a38c6c7e8ca56/2024-03-03-14.35.11.png" /&#62;&#60;img width="2150" height="1220" width_o="2150" height_o="1220" data-src="https://freight.cargo.site/t/original/i/aea4ff3b966f11dc88e3a6bf2c4c08aed602e91ac29e6a764e3cc07605f26176/2024-03-03-14.33.49.png" data-mid="205921659" border="0"  src="https://freight.cargo.site/w/1000/i/aea4ff3b966f11dc88e3a6bf2c4c08aed602e91ac29e6a764e3cc07605f26176/2024-03-03-14.33.49.png" /&#62;

	︎Kaiju Workshop



In order to collect more people’s concern and fear about the contemporary society,&#38;nbsp; I decided to hold a workshop for the first year MA students. This workshop is kind of like a questionnaires for my Kaiju research to find to how people convert their fear to their own Kaiju.

	

	&#60;img width="1700" height="2336" width_o="1700" height_o="2336" data-src="https://freight.cargo.site/t/original/i/8ad1cf6956b04b977c1acaaf378fb7f5d1d0a20f519c9da6f3511b31050c4ca5/.jpeg" data-mid="205921665" border="0"  src="https://freight.cargo.site/w/1000/i/8ad1cf6956b04b977c1acaaf378fb7f5d1d0a20f519c9da6f3511b31050c4ca5/.jpeg" /&#62;


	&#60;img width="1700" height="2336" width_o="1700" height_o="2336" data-src="https://freight.cargo.site/t/original/i/377e2f5bf8885b29d929519753d4393700f4b829d448974fe41406898fa4fb43/-1.jpeg" data-mid="205921667" border="0"  src="https://freight.cargo.site/w/1000/i/377e2f5bf8885b29d929519753d4393700f4b829d448974fe41406898fa4fb43/-1.jpeg" /&#62;&#60;img width="1700" height="2336" width_o="1700" height_o="2336" data-src="https://freight.cargo.site/t/original/i/7531544fc9e3af70b1b6b8bf060d418e7ce6aef56b7af7e5301fc49ad7212c4c/-2.jpeg" data-mid="205921666" border="0"  src="https://freight.cargo.site/w/1000/i/7531544fc9e3af70b1b6b8bf060d418e7ce6aef56b7af7e5301fc49ad7212c4c/-2.jpeg" /&#62;

	︎Kaiju WorkshopAfter a productive afternoon workshop, I gained numerous intriguing insights, including people's fears and apprehensions towards various unfamiliar things. Surprisingly, these fears actually contributed to my ability to enhance the final outcome.


	

	&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/92dc90998de2b0eedc7c1491b8dd8ffdd1849112e7ad1746bb0e0f3702082302/-5.jpeg" data-mid="205921696" border="0"  src="https://freight.cargo.site/w/1000/i/92dc90998de2b0eedc7c1491b8dd8ffdd1849112e7ad1746bb0e0f3702082302/-5.jpeg" /&#62;&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/fa59ca9e628db9b8c622f8d8b3695a22c52a5f4e4f364e00899af93b15033b24/-21.jpeg" data-mid="205921706" border="0"  src="https://freight.cargo.site/w/1000/i/fa59ca9e628db9b8c622f8d8b3695a22c52a5f4e4f364e00899af93b15033b24/-21.jpeg" /&#62;
	&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/fecaea926d4ee8a92177e9f3b870bda1036f2b1e5d608c2342bafdda731201e1/-20.jpeg" data-mid="205921707" border="0"  src="https://freight.cargo.site/w/1000/i/fecaea926d4ee8a92177e9f3b870bda1036f2b1e5d608c2342bafdda731201e1/-20.jpeg" /&#62;
&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/cee924a84d6ec8ae1677952ae7c69760e9e60cb3fe95aab3f1d221a4d4b4443f/-9.jpeg" data-mid="205921725" border="0"  src="https://freight.cargo.site/w/1000/i/cee924a84d6ec8ae1677952ae7c69760e9e60cb3fe95aab3f1d221a4d4b4443f/-9.jpeg" /&#62;
	&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/5a4f8b6abd82ede29037e2fca726fc707dbe4e587940069e0810e2e9f76ff500/-17.jpeg" data-mid="205921717" border="0"  src="https://freight.cargo.site/w/1000/i/5a4f8b6abd82ede29037e2fca726fc707dbe4e587940069e0810e2e9f76ff500/-17.jpeg" /&#62;&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/0b23104d64e0f09d70cea7ae545c4b6de65f117bf4dc1048cb8018579145da88/-18.jpeg" data-mid="205921716" border="0"  src="https://freight.cargo.site/w/1000/i/0b23104d64e0f09d70cea7ae545c4b6de65f117bf4dc1048cb8018579145da88/-18.jpeg" /&#62;
	&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/f2e5a5b164b4ca6b745705d29c586166eeeed6d4d6ae31518ffd34172a5a63b0/-15.jpeg" data-mid="205921719" border="0"  src="https://freight.cargo.site/w/1000/i/f2e5a5b164b4ca6b745705d29c586166eeeed6d4d6ae31518ffd34172a5a63b0/-15.jpeg" /&#62;&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/432eb81208b75d7705f2dc678def4cd5311663024314e967dd03363bb0e57c11/-16.jpeg" data-mid="205921718" border="0"  src="https://freight.cargo.site/w/1000/i/432eb81208b75d7705f2dc678def4cd5311663024314e967dd03363bb0e57c11/-16.jpeg" /&#62;
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	&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/9766346b71ba7db933b356450dbc23b324b05e10c96774a4ef994ad3949ce55a/-6.jpeg" data-mid="205921728" border="0"  src="https://freight.cargo.site/w/1000/i/9766346b71ba7db933b356450dbc23b324b05e10c96774a4ef994ad3949ce55a/-6.jpeg" /&#62;&#60;img width="1694" height="2336" width_o="1694" height_o="2336" data-src="https://freight.cargo.site/t/original/i/91dcf4e57f2d731dab68e574d0b90b372c3e7628c7d03bea1ae794821edce0d1/-12.jpeg" data-mid="205921722" border="0"  src="https://freight.cargo.site/w/1000/i/91dcf4e57f2d731dab68e574d0b90b372c3e7628c7d03bea1ae794821edce0d1/-12.jpeg" /&#62;

	︎Goldsmiths, University of London
	

</description>
		
	</item>
		
		
	<item>
		<title>#ShuffleMade</title>
				
		<link>https://wuyanwuyan.com/ShuffleMade</link>

		<pubDate>Sun, 03 Mar 2024 06:47:26 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/ShuffleMade</guid>

		<description>
	
︎︎Schréder requires a visual identity for their multi-functional streetlight,Shuffle, to be used at the European Lighting Fair exhibition.

	︎ Schréder︎ Winchester School of Arts︎ 2017︎ Winchester School of Arts︎ Personal works 

	


	︎ShuffleMade



Shuffle is a versatile street light that combines various functionalities such as CCTV, WiFi, speakers, and more. To showcase the diverse capabilities of Shuffle, I created a miniature city using different elements from urban landscapes. In this micro city, each component represents a specific function of Shuffle. Just as a city is composed of various buildings and departments, Shuffle connects the people of the city, bringing together different aspects of urban life.
	&#60;img width="3332" height="1646" width_o="3332" height_o="1646" data-src="https://freight.cargo.site/t/original/i/53310c7cc63b1c047cf5393d64abf3ea83e301c53c192f0db8b82fae6cabfd15/2024-03-03-15.26.31.png" data-mid="205922926" border="0"  src="https://freight.cargo.site/w/1000/i/53310c7cc63b1c047cf5393d64abf3ea83e301c53c192f0db8b82fae6cabfd15/2024-03-03-15.26.31.png" /&#62;&#60;img width="5999" height="2180" width_o="5999" height_o="2180" data-src="https://freight.cargo.site/t/original/i/6511b0d6105809795a3c3e3ab46d726c5bfb38d26a84ed5e769f6a0255d8d48e/.png" data-mid="205922696" border="0"  src="https://freight.cargo.site/w/1000/i/6511b0d6105809795a3c3e3ab46d726c5bfb38d26a84ed5e769f6a0255d8d48e/.png" /&#62;


	&#60;img width="3333" height="1865" width_o="3333" height_o="1865" data-src="https://freight.cargo.site/t/original/i/63a974db675a79e94ec394e1661bff467a77ef375cf1d61954027876ff4c07da/.png" data-mid="205922719" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/63a974db675a79e94ec394e1661bff467a77ef375cf1d61954027876ff4c07da/.png" /&#62;
	
&#60;img width="5236" height="2955" width_o="5236" height_o="2955" data-src="https://freight.cargo.site/t/original/i/5f3391f72f597df8647e69d9daaa3503213dcb8870e75eb5b0103fd5ca4f5adb/45.png" data-mid="205922714" border="0"  src="https://freight.cargo.site/w/1000/i/5f3391f72f597df8647e69d9daaa3503213dcb8870e75eb5b0103fd5ca4f5adb/45.png" /&#62;



	︎Posters
	


	&#60;img width="7016" height="9933" width_o="7016" height_o="9933" data-src="https://freight.cargo.site/t/original/i/4457af083a411e842483e88d287c7cdf92bb4e8b91445bcfa807ffbd291c976a/-01.png" data-mid="205922876" border="0"  src="https://freight.cargo.site/w/1000/i/4457af083a411e842483e88d287c7cdf92bb4e8b91445bcfa807ffbd291c976a/-01.png" /&#62;
	&#60;img width="7016" height="9933" width_o="7016" height_o="9933" data-src="https://freight.cargo.site/t/original/i/63136514a0211b8561dc8520d7f51e411429a95a57223e24788e8bf849825ad3/poster_33.png" data-mid="205922947" border="0"  src="https://freight.cargo.site/w/1000/i/63136514a0211b8561dc8520d7f51e411429a95a57223e24788e8bf849825ad3/poster_33.png" /&#62;

	︎Flyers
	

	&#60;img width="2320" height="1636" width_o="2320" height_o="1636" data-src="https://freight.cargo.site/t/original/i/e84321fb7f3e6bbf300ba58d93d2a0cf353af98ae2915c70986a8b372420aa85/2024-03-03-15.24.05.png" data-mid="205922949" border="0"  src="https://freight.cargo.site/w/1000/i/e84321fb7f3e6bbf300ba58d93d2a0cf353af98ae2915c70986a8b372420aa85/2024-03-03-15.24.05.png" /&#62;
	&#60;img width="2320" height="1642" width_o="2320" height_o="1642" data-src="https://freight.cargo.site/t/original/i/ed4993796f6d65aacbf2772e8339213bcbb7678392aaea697417e891af4827d6/2024-03-03-15.24.13.png" data-mid="205922950" border="0"  src="https://freight.cargo.site/w/1000/i/ed4993796f6d65aacbf2772e8339213bcbb7678392aaea697417e891af4827d6/2024-03-03-15.24.13.png" /&#62;

	︎Concept Video
	

	
	︎Winchester School of Arts
</description>
		
	</item>
		
		
	<item>
		<title>A-COLD-WALL* _ ABSTRACT FORMS</title>
				
		<link>https://wuyanwuyan.com/A-COLD-WALL-_-ABSTRACT-FORMS</link>

		<pubDate>Sun, 11 Feb 2024 08:10:46 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/A-COLD-WALL-_-ABSTRACT-FORMS</guid>

		<description>
	
	

	︎︎ 










When one touches the surface of a wall, moving his hands freely, he leaves behind a trail. Although invisible by itself, through time, trails left by different people accumulate and leave behind signs. Then, people who arrive subsequently recognize and touch the same surface, realizing a connection between them and the predecessors that travels through time.

	︎ A-COLD-WALL*︎ Sanlitun Taikoo Li, Beijing
︎ Aug. 2022︎Personal Works︎Creative Direction /Art Direction / Design

	


	︎ ABSTRACT FORMSIn this project, we aim to explore the ephemeral connections that individuals feel when interacting with the same wall. Building upon the foundational experience, we want to delve into the sensations and emotions evoked in people who have engaged with the wall.
	
&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/a6680d3b3543ebf3daf85ebe74d0102e3bc5147c294f8bedf52d5cd24bb42972/2022-08-26-101447.jpg" data-mid="204381439" border="0"  src="https://freight.cargo.site/w/1000/i/a6680d3b3543ebf3daf85ebe74d0102e3bc5147c294f8bedf52d5cd24bb42972/2022-08-26-101447.jpg" /&#62;
&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/6517ea18978a6d2463123a1f134f4d77c96a1f07f0e982ccead4fa62f7d51657/2022-08-26-100339.jpg" data-mid="204381366" border="0"  src="https://freight.cargo.site/w/1000/i/6517ea18978a6d2463123a1f134f4d77c96a1f07f0e982ccead4fa62f7d51657/2022-08-26-100339.jpg" /&#62;
&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/8ef037fffb4e50175146a6e381596d4669c3a8309e72dcb2e84343866ef32f3b/2022-08-25-232641.jpg" data-mid="204427375" border="0"  src="https://freight.cargo.site/w/1000/i/8ef037fffb4e50175146a6e381596d4669c3a8309e72dcb2e84343866ef32f3b/2022-08-25-232641.jpg" /&#62;
&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/777b70f1f89643e163e13afac373fe9779171f60e9e9daeef07cd8f58071b034/2022-08-26-094806.jpg" data-mid="204381530" border="0"  src="https://freight.cargo.site/w/1000/i/777b70f1f89643e163e13afac373fe9779171f60e9e9daeef07cd8f58071b034/2022-08-26-094806.jpg" /&#62;
&#60;img width="7644" height="5101" width_o="7644" height_o="5101" data-src="https://freight.cargo.site/t/original/i/b78d183823352dda5b0a8ddc3d521d7bbf619f9ab73a182a72e613a0a3d4b6d1/2022-08-26-1006501.jpg" data-mid="204381458" border="0"  src="https://freight.cargo.site/w/1000/i/b78d183823352dda5b0a8ddc3d521d7bbf619f9ab73a182a72e613a0a3d4b6d1/2022-08-26-1006501.jpg" /&#62;
&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/836aeb3dca405a7c2e65ecd0337dc26f900222f4e550df4b10ab7f850cadee86/2022-08-25-232556.jpg" data-mid="204428431" border="0"  src="https://freight.cargo.site/w/1000/i/836aeb3dca405a7c2e65ecd0337dc26f900222f4e550df4b10ab7f850cadee86/2022-08-25-232556.jpg" /&#62;
&#60;img width="8368" height="5584" width_o="8368" height_o="5584" data-src="https://freight.cargo.site/t/original/i/4706036513d9c61c94a2e5ca0bd3f5a58d38d7516f4aa5a634de5590516489a9/2022-08-25-183952.jpg" data-mid="204428442" border="0"  src="https://freight.cargo.site/w/1000/i/4706036513d9c61c94a2e5ca0bd3f5a58d38d7516f4aa5a634de5590516489a9/2022-08-25-183952.jpg" /&#62;


	︎ ABSTRACT FORMSThe overall interaction will revolve around the concept of "different times, same location, and how individuals create connections through traces left by previous individuals on the wall.
To enhance the sense of connection among different users, we have designed two different modes for the interactive experience.


	
	︎ IDLE MODE_Storytelling
	

	

&#60;img width="750" height="371" width_o="750" height_o="371" data-src="https://freight.cargo.site/t/original/i/66dbc0fac7571f970821ed1d6689d78e53e0bd8a62e79e6c33df36df1cde0584/2022-09-20-00.35.28_3_1.gif" data-mid="204427588" border="0" data-scale="100" src="https://freight.cargo.site/w/750/i/66dbc0fac7571f970821ed1d6689d78e53e0bd8a62e79e6c33df36df1cde0584/2022-09-20-00.35.28_3_1.gif" /&#62;The rectangular module will display the following information for a specific time period:

*Interaction time*Total number of interactions*Total traces created


	
&#60;img width="750" height="371" width_o="750" height_o="371" data-src="https://freight.cargo.site/t/original/i/087ea5910849327481ebc699db46cb8199d0ddfdac767c9b900ed3899901e85d/2022-09-20-00.51.06_2.gif" data-mid="204427594" border="0"  src="https://freight.cargo.site/w/750/i/087ea5910849327481ebc699db46cb8199d0ddfdac767c9b900ed3899901e85d/2022-09-20-00.51.06_2.gif" /&#62;The camera perspective will transition to a deep-level time matrix.
In this interface, the goal is to help users better understand the concepts of time and space within the experience.&#38;nbsp;



	&#60;img width="700" height="347" width_o="700" height_o="347" data-src="https://freight.cargo.site/t/original/i/471ac1caa593e9f4d5d9f8398e6a9463eb9e1a2ef7ee90a46c22fb02d01657af/2022-09-20-01.02.38_2.gif" data-mid="204427649" border="0"  src="https://freight.cargo.site/w/700/i/471ac1caa593e9f4d5d9f8398e6a9463eb9e1a2ef7ee90a46c22fb02d01657af/2022-09-20-01.02.38_2.gif" /&#62;After the camera rotates 360 degrees within the 3D time matrix, it willrandomly enter one of the rectangular modules to display the hidden information.
	&#60;img width="800" height="396" width_o="800" height_o="396" data-src="https://freight.cargo.site/t/original/i/810286558c68650d036a525634bb736e9f2fc5fbc325eb50d02aa281724520a2/2022-09-20-01.09.47_6.gif" data-mid="204427650" border="0"  src="https://freight.cargo.site/w/800/i/810286558c68650d036a525634bb736e9f2fc5fbc325eb50d02aa281724520a2/2022-09-20-01.09.47_6.gif" /&#62;

	
All traces carried by the wall module within a certain period of time will be displayed to the user in a scrolling format.
	&#60;img width="9520" height="6328" width_o="9520" height_o="6328" data-src="https://freight.cargo.site/t/original/i/7d74da086c94a3137d154598d164233a635effbe2275f422b3a71c5d5ce8f232/2022-08-28-215402.jpg" data-mid="204427796" border="0"  src="https://freight.cargo.site/w/1000/i/7d74da086c94a3137d154598d164233a635effbe2275f422b3a71c5d5ce8f232/2022-08-28-215402.jpg" /&#62;
	&#60;img width="750" height="371" width_o="750" height_o="371" data-src="https://freight.cargo.site/t/original/i/7af68075a6e2a6331911972cce7de9eb4d8cfdc0608eaf251a8e5991536e7f76/635d05e33d91e18b539e3ac04a16ea1c-sz_9721544.gif" data-mid="204428076" border="0"  src="https://freight.cargo.site/w/750/i/7af68075a6e2a6331911972cce7de9eb4d8cfdc0608eaf251a8e5991536e7f76/635d05e33d91e18b539e3ac04a16ea1c-sz_9721544.gif" /&#62;

	
	︎ INTERACTIVE MODE
	

	In the interactive mode, the user can create random square traces on the wall by waving their hands.

In the top left corner of each trace, the specific time when the trace was made will be displayed. The traces will also be recorded in the system. When subsequent individuals enter the space, they can establish connections and resonate with the traces left by previous users on the wall.
	&#60;img width="9520" height="6328" width_o="9520" height_o="6328" data-src="https://freight.cargo.site/t/original/i/8b8a099f6aec8f435334a3cf1741d4c26a8f82549c5c5314a9719658a0027a73/2022-08-28-214431.jpg" data-mid="204389250" border="0"  src="https://freight.cargo.site/w/1000/i/8b8a099f6aec8f435334a3cf1741d4c26a8f82549c5c5314a9719658a0027a73/2022-08-28-214431.jpg" /&#62;

	&#60;img width="700" height="394" width_o="700" height_o="394" data-src="https://freight.cargo.site/t/original/i/c5c8d0ef19df635fce707e53ba38b03686dfa7b27297c4522756d099e4b5e130/c1b2a3dc5da18979845e0298c7951609-sz_7624083.gif" data-mid="204428346" border="0"  src="https://freight.cargo.site/w/700/i/c5c8d0ef19df635fce707e53ba38b03686dfa7b27297c4522756d099e4b5e130/c1b2a3dc5da18979845e0298c7951609-sz_7624083.gif" /&#62;&#60;img width="630" height="354" width_o="630" height_o="354" data-src="https://freight.cargo.site/t/original/i/e3afb990a772cb44de6a8a1a4820d99798ca3b39de78e408806e0cf7cbc2c237/b2b45007b9a6398e5eae16e80cf41c6a-sz_9912755.gif" data-mid="204428381" border="0"  src="https://freight.cargo.site/w/630/i/e3afb990a772cb44de6a8a1a4820d99798ca3b39de78e408806e0cf7cbc2c237/b2b45007b9a6398e5eae16e80cf41c6a-sz_9912755.gif" /&#62;
	&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/5547f658ab33bf4f9e31f35d2691c3f9a35598c87887312ca14cd1ac63b3917a/f37badceba5183a1e7bfdaa24edfa362-sz_5525952.gif" data-mid="204428363" border="0"  src="https://freight.cargo.site/w/640/i/5547f658ab33bf4f9e31f35d2691c3f9a35598c87887312ca14cd1ac63b3917a/f37badceba5183a1e7bfdaa24edfa362-sz_5525952.gif" /&#62;&#60;img width="9520" height="6328" width_o="9520" height_o="6328" data-src="https://freight.cargo.site/t/original/i/82ea4ccd3c94d11bd8826a37068ba53e5c9e17d382d6d1d44e62e18485acb063/2022-08-28-215440.jpg" data-mid="204427992" border="0"  src="https://freight.cargo.site/w/1000/i/82ea4ccd3c94d11bd8826a37068ba53e5c9e17d382d6d1d44e62e18485acb063/2022-08-28-215440.jpg" /&#62;

	After the experience, users can follow the guidance on the screen to enter the store&#38;nbsp;&#60;img width="650" height="366" width_o="650" height_o="366" data-src="https://freight.cargo.site/t/original/i/0305fcd98f470bf587c1a591ac439d7b3914c36b2b59f50197014aa764778583/9790563e9ab07bbc2f2b791946e7ea02-sz_6933155.gif" data-mid="204428404" border="0"  src="https://freight.cargo.site/w/650/i/0305fcd98f470bf587c1a591ac439d7b3914c36b2b59f50197014aa764778583/9790563e9ab07bbc2f2b791946e7ea02-sz_6933155.gif" /&#62;
	&#60;img width="9520" height="6328" width_o="9520" height_o="6328" data-src="https://freight.cargo.site/t/original/i/c875c8472c8ac143d42b5ff49a17ede6ce222da252e52be7b17e842a17090842/2022-08-28-215242.jpg" data-mid="204389483" border="0"  src="https://freight.cargo.site/w/1000/i/c875c8472c8ac143d42b5ff49a17ede6ce222da252e52be7b17e842a17090842/2022-08-28-215242.jpg" /&#62;
︎Personal WorksCreative Direction: Wu YanArt Direction: Wu YanDesign: Wu YanSpace Design: Michael ChangSoftware Development: Michael Chang</description>
		
	</item>
		
		
	<item>
		<title>NIKE _ Motiva</title>
				
		<link>https://wuyanwuyan.com/NIKE-_-Motiva</link>

		<pubDate>Sun, 27 Aug 2023 06:37:35 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/NIKE-_-Motiva</guid>

		<description>
	
︎︎
 Slip on the NIKE Motiva shoes, hop on the treadmill, and take control with the remote. We present 3 captivating scenes - Neighborhood, City, and Park - igniting your curiosity and rekindling the joy of urban discovery. Vibrant colors, iconic elements, and immersive soundscapes define each scene, while fascinating walking facts enhance your journey.

	︎ NIKE︎ NIKE HUAIHAI HHBE ︎ May. 2023︎ StudioNOWHERE︎ Art Direction / Design 

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90b59f2408fca471d8de13f311689728fd1a6ce3b60d9c82941d9d556e6a4349/lockup_motiva.png" data-mid="189570014" border="0"  src="https://freight.cargo.site/w/1000/i/90b59f2408fca471d8de13f311689728fd1a6ce3b60d9c82941d9d556e6a4349/lockup_motiva.png" /&#62;


	
&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/9ecbf81193185267555bda728dd088950ad8d608f1b4dce378040d2915080f54/DSC003502.jpg" data-mid="189553470" border="0"  src="https://freight.cargo.site/w/1000/i/9ecbf81193185267555bda728dd088950ad8d608f1b4dce378040d2915080f54/DSC003502.jpg" /&#62;

	
&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/e64085195105bd3808125720c03ed030952f4bf66f8c4830ed23633d1a26b2a9/DSC00400.JPG" data-mid="189547397" border="0"  src="https://freight.cargo.site/w/1000/i/e64085195105bd3808125720c03ed030952f4bf66f8c4830ed23633d1a26b2a9/DSC00400.JPG" /&#62;


	
&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/33c5648589d2e61d9e7ae4f712a6f6609f3ea13747d00d90507571f9d49bca75/DSC00272.jpg" data-mid="189548076" border="0"  src="https://freight.cargo.site/w/1000/i/33c5648589d2e61d9e7ae4f712a6f6609f3ea13747d00d90507571f9d49bca75/DSC00272.jpg" /&#62;




	︎ Urban Exploration_Neighborhood


The walk in Neighborhood starts with a cup of coffee. we create an immersive ambiance with directional signs, bicycles, traffic lights, and the sound of bicycle bells, people talking etc...
	&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1e03e705ba33c7c41845c88068c224e93cb44048608c1c2ba1e5a9c98a1f4286/TinyTake-by-MangoApps-08-08-2023-03-28-10-min-1.gif" data-mid="189556100" border="0"  src="https://freight.cargo.site/w/960/i/1e03e705ba33c7c41845c88068c224e93cb44048608c1c2ba1e5a9c98a1f4286/TinyTake-by-MangoApps-08-08-2023-03-28-10-min-1.gif" /&#62;


	
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/5add3bdf7985f9d2a188e1e4d967b2b10ae52a73643e42982cb8583b156ab93d/-01_1-min.gif" data-mid="189555651" border="0"  src="https://freight.cargo.site/w/960/i/5add3bdf7985f9d2a188e1e4d967b2b10ae52a73643e42982cb8583b156ab93d/-01_1-min.gif" /&#62;

	
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/fda9259de06dabf1cab44056b29d50b81d2bdff6d65c1b0db43a4e2986c07e80/coffee-min.gif" data-mid="189559627" border="0"  src="https://freight.cargo.site/w/900/i/fda9259de06dabf1cab44056b29d50b81d2bdff6d65c1b0db43a4e2986c07e80/coffee-min.gif" /&#62;


	&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/aef297da822e9aed085950854d9b62d2105958cfdc557d9c4eea7b471dca9d6a/-01_1-min.gif" data-mid="189560289" border="0"  src="https://freight.cargo.site/w/900/i/aef297da822e9aed085950854d9b62d2105958cfdc557d9c4eea7b471dca9d6a/-01_1-min.gif" /&#62;
	&#60;img width="950" height="534" width_o="950" height_o="534" data-src="https://freight.cargo.site/t/original/i/60c2e529576028eb463dda9c5681a3510055fe839328946eab8867815e13132e/-01_1-min.gif" data-mid="189561267" border="0"  src="https://freight.cargo.site/w/950/i/60c2e529576028eb463dda9c5681a3510055fe839328946eab8867815e13132e/-01_1-min.gif" /&#62;

	︎Urban Exploration_CityWalking into the City, consumer can start a City Walk while capturing moments along the way. We designs the visual to prompt a deceleration, allowing consumer to fully experience Motiva’s exaggerated rocker that helps provide a smooth transition, propelling consumer forward.


	
&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/68bea5abcc755cf03cd848b778ba588623c30306d31717afb81de2c106d0c51d/-01_5-min.gif" data-mid="189572502" border="0"  src="https://freight.cargo.site/w/900/i/68bea5abcc755cf03cd848b778ba588623c30306d31717afb81de2c106d0c51d/-01_5-min.gif" /&#62;


	&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/402c53cac86db24be297c48f4ea26edd3a737c88e161be0cdefd68a70cdd44ed/-01_2-min.gif" data-mid="189568947" border="0"  src="https://freight.cargo.site/w/900/i/402c53cac86db24be297c48f4ea26edd3a737c88e161be0cdefd68a70cdd44ed/-01_2-min.gif" /&#62;
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0078f43abd43100ef06184ade331e66471fe8eabaa2de586719f4f5e7715d93/DSC00376.jpg" data-mid="189573125" border="0"  src="https://freight.cargo.site/w/1000/i/d0078f43abd43100ef06184ade331e66471fe8eabaa2de586719f4f5e7715d93/DSC00376.jpg" /&#62;

	︎Urban Exploration_ParkConsumer can have a dog walk chilling in the Park. We set the Park as the final scene of urban exploration for highlighting Motiva’s durability and traction while on the go. Consumer can take deep breath in this lush greenery and end the journey gradually.
	&#60;img width="1335" height="921" width_o="1335" height_o="921" data-src="https://freight.cargo.site/t/original/i/3f364ee388bf95d681677521d4f3798ab2df564d95690a5049880d68fa39997e/TinyTake08-08-2023-03-38-08.png" data-mid="189572255" border="0"  src="https://freight.cargo.site/w/1000/i/3f364ee388bf95d681677521d4f3798ab2df564d95690a5049880d68fa39997e/TinyTake08-08-2023-03-38-08.png" /&#62;

	&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/a4af19a6671a2877e66350a15c8c74661d40bfcb2ec1a19827d16d5b601df34c/-01_4-min.gif" data-mid="189572405" border="0"  src="https://freight.cargo.site/w/900/i/a4af19a6671a2877e66350a15c8c74661d40bfcb2ec1a19827d16d5b601df34c/-01_4-min.gif" /&#62;
	&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/6dc99250665273c6663ffb76c109a5f119a1e7c63d4384b456b3625e073dd498/-01_1-min.gif" data-mid="189572871" border="0"  src="https://freight.cargo.site/w/900/i/6dc99250665273c6663ffb76c109a5f119a1e7c63d4384b456b3625e073dd498/-01_1-min.gif" /&#62;

	︎Throughout the walk, the screen constantly displays the number of steps taken, interspersed with walking fun fact. At the end of the experience, consumer can learn about the calories burned during the journey and access QR codes for more offline NIKE community activities.︎The end of the in-store experience can lead to more offline experience, we encourages the consumer together with NIKE: put on your shoes, step outside, let’s embrace the city and nature more!


	&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/b091111566f395a969db32fe4dae86761bd10ae246d33ea14003fa6fdf6a3b78/DSC00385.JPG" data-mid="189572921" border="0"  src="https://freight.cargo.site/w/1000/i/b091111566f395a969db32fe4dae86761bd10ae246d33ea14003fa6fdf6a3b78/DSC00385.JPG" /&#62;

	︎StudioNOWHERE
	Creative Direction: Ryan Hu / Wu Yan
Art Direction: Wu Yan
Design: Wu Yan / Keyi Gu
Animation: Erica Yang
Software Development: Michael Chang / Keyi Gu
Hardware Development: Juncheng Chen
Sound: Soundink

</description>
		
	</item>
		
		
	<item>
		<title>LEGO _ Play Unstoppable</title>
				
		<link>https://wuyanwuyan.com/LEGO-_-Play-Unstoppable</link>

		<pubDate>Mon, 28 Aug 2023 02:59:43 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/LEGO-_-Play-Unstoppable</guid>

		<description>
	
	

	
︎︎ In the hot month of July, We teamed up with LEGO and UCCA Lab to bring the LEGO® Play Festival toTaikoo Li in Shanghai. This vibrant event is a playground that celebrates diverse cultures and art forms, empowering girls to break through gender stereotypes and unleash their boundless potential through joyful and creative play.

	︎ LEGO︎ Qiantan Taikoo Li, Shanghai︎ Jul. 2023︎Studio NOWHERE︎Creative Direction/ Art Direction / Design



	



	︎ Play UnstoppableAs the creative partner for the LEGO® Play Festival, we take the lead in designing the immersive experiences for the core venue, the "Legendary Stadium,"&#38;nbsp; Situated on the eastern lawn of Xintiandi Taikoo Li Central Park.The "Legendary Stadium" attracts numerous families with its vibrant LEGO yellow exterior. Inside, it faithfully recreates the authentic process of football matches, paying homage to the 2023 Women's World Cup through innovative spatial designs and interactive experiences.


	
&#60;img width="5086" height="3392" width_o="5086" height_o="3392" data-src="https://freight.cargo.site/t/original/i/a7c24bcb9c830a78c4347ec4f44cd74fe5154484576bd12e6f6d622beec26f63/CQ5_2586.jpg" data-mid="204331434" border="0"  src="https://freight.cargo.site/w/1000/i/a7c24bcb9c830a78c4347ec4f44cd74fe5154484576bd12e6f6d622beec26f63/CQ5_2586.jpg" /&#62;
&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/d28dfbf0be346f61a3a4790fde86105073be19d192f0055056750b91043ac2f1/CQ5_2561.jpg" data-mid="189143371" border="0"  src="https://freight.cargo.site/w/1000/i/d28dfbf0be346f61a3a4790fde86105073be19d192f0055056750b91043ac2f1/CQ5_2561.jpg" /&#62;
&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/9334f35f33a4ca64b4c7caa84b88bbf36807e34b55335db1969dac52c8baea83/CQ5_2884.jpg" data-mid="204331463" border="0"  src="https://freight.cargo.site/w/1000/i/9334f35f33a4ca64b4c7caa84b88bbf36807e34b55335db1969dac52c8baea83/CQ5_2884.jpg" /&#62;
&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/1105ee6ae65b904c20c633834734ad406cbdb17bed20ee46adce7a3b81132d42/CQ5_2883.jpg" data-mid="204331452" border="0"  src="https://freight.cargo.site/w/1000/i/1105ee6ae65b904c20c633834734ad406cbdb17bed20ee46adce7a3b81132d42/CQ5_2883.jpg" /&#62;
&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/a597dd7ae5c439581afb35f9da836bae770952cca3114776932482161cc4daa9/CQ5_2886.jpg" data-mid="204331451" border="0"  src="https://freight.cargo.site/w/1000/i/a597dd7ae5c439581afb35f9da836bae770952cca3114776932482161cc4daa9/CQ5_2886.jpg" /&#62;


	
	

	

	︎ Legendary Stadium
&#60;img width="4092" height="2214" width_o="4092" height_o="2214" data-src="https://freight.cargo.site/t/original/i/2a86b19df9506e6cf3aca2fac5fb239cbf343bfeb7fc9b1da65881bfbcb244a2/ViewCapture20230824_123328.png" data-mid="204331420" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2a86b19df9506e6cf3aca2fac5fb239cbf343bfeb7fc9b1da65881bfbcb244a2/ViewCapture20230824_123328.png" /&#62;
	

	
	

	︎ Locker RoomThe design of the Legendary Stadium draws inspiration from real football fields and match dynamics. Upon entering the venue, we guide children through a row of locker room, adorned with jerseys of five football players from the LEGO® Play Festival and nameplates built with LEGO bricks.
&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/54311cf26d004e09d9a4d44458b1e05da9b1853e2343a2c637e174e2f0bdbf90/CQ5_2851.jpg" data-mid="204331585" border="0"  src="https://freight.cargo.site/w/1000/i/54311cf26d004e09d9a4d44458b1e05da9b1853e2343a2c637e174e2f0bdbf90/CQ5_2851.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/410fad1de20281752b60d94a178a1bbe32c44440c69e33851155517d262cbb90/CQ5_2853.jpg" data-mid="204331584" border="0"  src="https://freight.cargo.site/w/1000/i/410fad1de20281752b60d94a178a1bbe32c44440c69e33851155517d262cbb90/CQ5_2853.jpg" /&#62;
	

	︎Waiting AreaBefore entering the field, children have the option to wear the badges of the red or blue teams. They can engage in 1v1 battles or collaborate with teammates in 3v3 matches, aiming to achieve personal or team victories.

&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/b5c472ed8b2a69b37843af73ce1afe34293fc9a7742d5d05568421ee08d7e520/CQ5_2628.jpg" data-mid="204331692" border="0"  src="https://freight.cargo.site/w/1000/i/b5c472ed8b2a69b37843af73ce1afe34293fc9a7742d5d05568421ee08d7e520/CQ5_2628.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/da462b68e598a4000ffd052a4a9113237d4507c09e6a61da7b8fdd87a0eaf43e/lego_2.jpg" data-mid="204331656" border="0"  src="https://freight.cargo.site/w/1000/i/da462b68e598a4000ffd052a4a9113237d4507c09e6a61da7b8fdd87a0eaf43e/lego_2.jpg" /&#62;

	︎ Interactive Football CourtThe central stadium features a ring of LED screens surrounding a real football turf. The LED screens randomly displaythe goalposts for both teams. Children score points by kicking the ball and hitting the opposing team's goal. After each goal, the positions of the goalposts change randomly, creating a fast-paced and exhilarating experience for everyone involved.
	

	
	&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/77ef29575201b524c4fb4abb8f2228b868f75030f55b2a13a3ad1a0c20a9f0b9/CQ5_2860.jpg" data-mid="204331959" border="0"  src="https://freight.cargo.site/w/1000/i/77ef29575201b524c4fb4abb8f2228b868f75030f55b2a13a3ad1a0c20a9f0b9/CQ5_2860.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/969fde178446234f3f129d74ddc8874d8b6baeca5a0533d45a2ba58b69258ed2/CQ5_2869.jpg" data-mid="204331936" border="0"  src="https://freight.cargo.site/w/1000/i/969fde178446234f3f129d74ddc8874d8b6baeca5a0533d45a2ba58b69258ed2/CQ5_2869.jpg" /&#62;

	&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/b221d7e3edb7ef8847eeb9338b2d035327338665439fe08a3c6ef0b1a603c438/CQ5_2749.jpg" data-mid="204331966" border="0"  src="https://freight.cargo.site/w/1000/i/b221d7e3edb7ef8847eeb9338b2d035327338665439fe08a3c6ef0b1a603c438/CQ5_2749.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/ebc26e75d72ddfbde08b2e1a8fbcf74774ec4ca8486a675d947e3f33438a9b17/CQ5_2683.jpg" data-mid="204331969" border="0"  src="https://freight.cargo.site/w/1000/i/ebc26e75d72ddfbde08b2e1a8fbcf74774ec4ca8486a675d947e3f33438a9b17/CQ5_2683.jpg" /&#62;
	&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/a6ee244802b27f7c1530e119f95206593afeb74bbe1743681c3780c515671ef1/CQ5_2695.jpg" data-mid="204331967" border="0"  src="https://freight.cargo.site/w/1000/i/a6ee244802b27f7c1530e119f95206593afeb74bbe1743681c3780c515671ef1/CQ5_2695.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/a8ab5cdccdca0346eee23c1c4d6b4d7a60bf3f5cff8b2108f73d460687d7d5f1/CQ5_2805.jpg" data-mid="204331974" border="0"  src="https://freight.cargo.site/w/1000/i/a8ab5cdccdca0346eee23c1c4d6b4d7a60bf3f5cff8b2108f73d460687d7d5f1/CQ5_2805.jpg" /&#62;

	︎ AuditoriumWe have also prepared auditorium near the field for the parents. Additionally, we have scaled up the LEGO minifigures to provide enthusiastic support and cheer for the young players on the field.

&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/4f0a870f0194b31fd6f198966995a294f8e739fe5fa60caabff31cb1aacd57d8/CQ5_2858.jpg" data-mid="204332062" border="0"  src="https://freight.cargo.site/w/1000/i/4f0a870f0194b31fd6f198966995a294f8e739fe5fa60caabff31cb1aacd57d8/CQ5_2858.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/0a98c9c7c886e9dc5c37ac29d8ab326b5c6d8f886dce07b390902f24eb037dc1/CQ5_2855.jpg" data-mid="204332063" border="0"  src="https://freight.cargo.site/w/1000/i/0a98c9c7c886e9dc5c37ac29d8ab326b5c6d8f886dce07b390902f24eb037dc1/CQ5_2855.jpg" /&#62;
	
	︎ Moment of GloryAfter the game,&#38;nbsp; we have prepared a "Moment of Glory" for each participant. They will stand on the podium and hold a specially crafted LEGO brick trophy. The flashing lights on both sides will simulate the moment when the winning team goes up to receive their awards, creating an exciting and memorable experience.

&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/c92be913100a78a75db8f5aae4ab68a5cb10a46e3740a0e1753c304b3b7f6019/CQ5_2831.jpg" data-mid="204332337" border="0"  src="https://freight.cargo.site/w/1000/i/c92be913100a78a75db8f5aae4ab68a5cb10a46e3740a0e1753c304b3b7f6019/CQ5_2831.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/1bff84c18fdd59958b3adcaab5847af6e402091efabf086cabdc08dc5d754f82/CQ5_2618.jpg" data-mid="204332093" border="0"  src="https://freight.cargo.site/w/1000/i/1bff84c18fdd59958b3adcaab5847af6e402091efabf086cabdc08dc5d754f82/CQ5_2618.jpg" /&#62;

	
	
	

	
	


	

	︎ Jungle Adventure











Adventure always begins in the jungle! The jungle space and interactive elements are tailor-made for kids, simplifying interactions while keeping them fun. In this lifelike jungle setting, children will encounter various interactive points. 
By simply tapping ground buttons, they can trigger the sound of a gorilla, a glowing daisy, a 270-degree rotating owl, or uncover a hidden bunny behind leaves.&#38;nbsp;




	&#60;img width="2046" height="1107" width_o="2046" height_o="1107" data-src="https://freight.cargo.site/t/original/i/41ce124cc99a6ea618f7778f71715a05eefbe3c335dcd7a6eb021d3fb7dd3efc/ViewCapture20230619_173247.png" data-mid="204332447" border="0"  src="https://freight.cargo.site/w/1000/i/41ce124cc99a6ea618f7778f71715a05eefbe3c335dcd7a6eb021d3fb7dd3efc/ViewCapture20230619_173247.png" /&#62;

	&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/eb9fe8d53900765dc4b9672dd9e086ce9694f0335e779bb5503e2ba7f1ec9cfa/CQ5_2525.jpg" data-mid="204332463" border="0"  src="https://freight.cargo.site/w/1000/i/eb9fe8d53900765dc4b9672dd9e086ce9694f0335e779bb5503e2ba7f1ec9cfa/CQ5_2525.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/f73ca7446cb6f7260d599afc2b47141708fd12294c9fcc506fc320c0ff69360f/CQ5_2527.jpg" data-mid="204332529" border="0"  src="https://freight.cargo.site/w/1000/i/f73ca7446cb6f7260d599afc2b47141708fd12294c9fcc506fc320c0ff69360f/CQ5_2527.jpg" /&#62;
	&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/39b9d10708f259f7cb22726648ac9781eeb529cc5737271b8ca6972aa3a3fcad/CQ5_2604.jpg" data-mid="204332532" border="0"  src="https://freight.cargo.site/w/1000/i/39b9d10708f259f7cb22726648ac9781eeb529cc5737271b8ca6972aa3a3fcad/CQ5_2604.jpg" /&#62;&#60;img width="6000" height="4002" width_o="6000" height_o="4002" data-src="https://freight.cargo.site/t/original/i/e27eccbaf132cb7330e72cacd13cb878458d0617deaebeb49c1fbb63873a213b/CQ5_2530.jpg" data-mid="204332538" border="0"  src="https://freight.cargo.site/w/1000/i/e27eccbaf132cb7330e72cacd13cb878458d0617deaebeb49c1fbb63873a213b/CQ5_2530.jpg" /&#62;

	︎StudioNOWHERE
	Creative Direction: Angie Fang / Wu YanArt Direction: Wu YanDesign: Wu Yan / Ouyang YingSpace Design: Zhiyuan LiSoftware Development: Michael ChangHardware Development: Zhiyuan Li / Juncheng ChenSound: Soundink
</description>
		
	</item>
		
		
	<item>
		<title>NIKE _ Phantom Luna</title>
				
		<link>https://wuyanwuyan.com/NIKE-_-Phantom-Luna</link>

		<pubDate>Sun, 03 Sep 2023 06:25:49 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/NIKE-_-Phantom-Luna</guid>

		<description>
	
︎︎
 During the 2023 Women's World Cup, NIKE launched the Phantom Luna football boots, which were inspired by female players for the first time. To let consumer better feel the innovative design of the shoes and get a chance to experience the daily training routine of professional football players.

	︎ NIKE︎ NIKE House of Innovation Shanghai 001︎ Jul. 2023︎Studio NOWHERE︎Art Direction / Design

	




	
	︎ Master the Digital Football CourtWe applaud NIKE for their dedication to women's football with the launch of Phantom Luna. On NIKE HOI 001 Center Court, a stunning football field combines seamlessly with digital interaction through the floor screen. Surrounding the field are 15 LED panels, offering three training modes of increasing difficulty.
	
&#60;img width="1080" height="1617" width_o="1080" height_o="1617" data-src="https://freight.cargo.site/t/original/i/c4a5e50581b1e0c553e7698d35fa0d7f4733d329f72d30198471460685cddf2e/DSC00509.png" data-mid="189611261" border="0"  src="https://freight.cargo.site/w/1000/i/c4a5e50581b1e0c553e7698d35fa0d7f4733d329f72d30198471460685cddf2e/DSC00509.png" /&#62;
&#60;img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/1848f8f814d0ff8c88a9d31e870c3f5a36203f16b606243897c567df84881408/CQ5_8314.png" data-mid="189611259" border="0"  src="https://freight.cargo.site/w/1000/i/1848f8f814d0ff8c88a9d31e870c3f5a36203f16b606243897c567df84881408/CQ5_8314.png" /&#62;
&#60;img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/61d65b06aabef3a1ab72824a20b00317f6e23bf558c2eafb57f70a66bb293054/CQ5_8318.png" data-mid="189611260" border="0"  src="https://freight.cargo.site/w/1000/i/61d65b06aabef3a1ab72824a20b00317f6e23bf558c2eafb57f70a66bb293054/CQ5_8318.png" /&#62;
&#60;img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/b98e954cfbd3804fdc22c3a43ada3c5e10e223539db74db378a922da57a3a402/CQ5_7870.png" data-mid="189611514" border="0"  src="https://freight.cargo.site/w/1000/i/b98e954cfbd3804fdc22c3a43ada3c5e10e223539db74db378a922da57a3a402/CQ5_7870.png" /&#62;
&#60;img width="1080" height="1619" width_o="1080" height_o="1619" data-src="https://freight.cargo.site/t/original/i/972f973431e8722fd416150226df3009c0d11fff5c0d8cbe33d60789080ae42e/CQ5_7912.png" data-mid="189611516" border="0"  src="https://freight.cargo.site/w/1000/i/972f973431e8722fd416150226df3009c0d11fff5c0d8cbe33d60789080ae42e/CQ5_7912.png" /&#62;


	︎ Game OnAs consumers step into Center Court, they can kick off the football game by donning the jersey worn by the Women's National Team and switching into the Phantom Luna shoes. After registering on the iPad, they can capture a video in the photo booth to commemorate their debut on the turf. We have designed three modes with unique winning titles, enabling consumers to enhance their agility, accuracy, and strength. And of course, user-generated content (UGC) is always ready to be shared.
	&#60;img width="1619" height="1080" width_o="1619" height_o="1080" data-src="https://freight.cargo.site/t/original/i/775fc7fa3fa8bbe595fcdf7a0bf62b689a99f7740d1bd9d619bfcbac3984e7ef/CQ5_8472.png" data-mid="189610749" border="0"  src="https://freight.cargo.site/w/1000/i/775fc7fa3fa8bbe595fcdf7a0bf62b689a99f7740d1bd9d619bfcbac3984e7ef/CQ5_8472.png" /&#62;

	Drill 1/3 - Fast Dribbling&#60;img width="500" height="259" width_o="500" height_o="259" data-src="https://freight.cargo.site/t/original/i/22819c450447be89001dadd9dc7c5af22d904488be5818c4e1432ee47bade46b/1_2.gif" data-mid="204330374" border="0"  src="https://freight.cargo.site/w/500/i/22819c450447be89001dadd9dc7c5af22d904488be5818c4e1432ee47bade46b/1_2.gif" /&#62;
To follow and hit the target on the LED panels
	
Drill 2/3 - Precise Control&#60;img width="500" height="259" width_o="500" height_o="259" data-src="https://freight.cargo.site/t/original/i/2aa7efd20af64e0b1f1b6b14441bd6f6041eb96fc1282b7c87c53b3e70c10542/2_2.gif" data-mid="204330375" border="0"  src="https://freight.cargo.site/w/500/i/2aa7efd20af64e0b1f1b6b14441bd6f6041eb96fc1282b7c87c53b3e70c10542/2_2.gif" /&#62;
Hit the target at the prefect moment
	Drill 3/3 - Agile Footwork&#60;img width="500" height="259" width_o="500" height_o="259" data-src="https://freight.cargo.site/t/original/i/a4a5b14a0aa91b4cd71eb46133aa5c08d4ab7560668d2401a6d5cb1f1c9750bd/3_2.gif" data-mid="204330376" border="0"  src="https://freight.cargo.site/w/500/i/a4a5b14a0aa91b4cd71eb46133aa5c08d4ab7560668d2401a6d5cb1f1c9750bd/3_2.gif" /&#62;
Hit the target as more as possible in 30s

	
︎ Real-time FeedbackConsumers can score points by kicking the ball onto the correct screen, which then triggers a coordinated sparkle animation on the LED screens, as well as on the floor and shaft screens in the store. We also tracks the real-time body motion of the player and syncs it with dazzling particle visual effects on the shaft screen during the experience.
	



	&#60;img width="1080" height="1617" width_o="1080" height_o="1617" data-src="https://freight.cargo.site/t/original/i/6f0390f449eb6463582fd533b5bccb9e6851406159db35c934ab419bb3d5778b/DSC00661.png" data-mid="204330420" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6f0390f449eb6463582fd533b5bccb9e6851406159db35c934ab419bb3d5778b/DSC00661.png" /&#62;
	&#60;img width="4002" height="6000" width_o="4002" height_o="6000" data-src="https://freight.cargo.site/t/original/i/b8ce4bb6c24c5fe44bea510cd6bdd8cfa63df3f14b77c1bda48f01c75339dcd6/CQ5_8986.jpg" data-mid="204331111" border="0"  src="https://freight.cargo.site/w/1000/i/b8ce4bb6c24c5fe44bea510cd6bdd8cfa63df3f14b77c1bda48f01c75339dcd6/CQ5_8986.jpg" /&#62;
	&#60;img width="1080" height="1800" width_o="1080" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b8a02ee9bb7d320768deb9cbe9d07762a8b917b6c7165359c14bc14a484f4ee7/bodytracking.gif" data-mid="204330727" border="0"  src="https://freight.cargo.site/w/1000/i/b8a02ee9bb7d320768deb9cbe9d07762a8b917b6c7165359c14bc14a484f4ee7/bodytracking.gif" /&#62;

	︎ UGCAfter users complete their experience, they can download their personalized video through the WeChat mini program. Additionally, their scores will be synchronized and displayed on the leaderboard in the House of Innovation.
	

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9b55e5381a90caa488e0ea5341f5bc0a270b6beac6f33c2ab8ff41b206ec26e8/ugc.gif" data-mid="204331147" border="0"  src="https://freight.cargo.site/w/1000/i/9b55e5381a90caa488e0ea5341f5bc0a270b6beac6f33c2ab8ff41b206ec26e8/ugc.gif" /&#62;
	

	︎StudioNOWHERE
	Creative Direction: Ryan Hu
Art Direction: Wu Yan
Design: Wu Yan / Ke Wang / Keyi Gu
Animation: Erica Yang / Ke Wang / Keyi Gu
Software Development: Karkin Leung / Chenyuan Zhang
Hardware Development: Juncheng Chen
Sound: Soundink

</description>
		
	</item>
		
		
	<item>
		<title>SEEDPLAZA _ Interactive Floor System</title>
				
		<link>https://wuyanwuyan.com/SEEDPLAZA-_-Interactive-Floor-System</link>

		<pubDate>Sat, 10 Feb 2024 10:08:39 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/SEEDPLAZA-_-Interactive-Floor-System</guid>

		<description>
	
︎︎
 Seedplaza has successively opened in Jingmen, Hubei, and Yongchuan, Chongqing. Seed plaza is a smart community-based shopping mall invested and constructed by the Seedland Real Estate Group.

	︎ SEEDLAND︎ SEED PLAZA, Jingmen&#38;amp;Yongchuan︎ Mar. 2021︎ StudioNOWHERE︎ Design

	





	
	︎ Function and AestheticsFollowing the principle of establishing a smart living ecosystem with commercial space dedicated to creating a diverse and intelligent community. We designed and developed a new iinteractive game floor system into the mall. This newly developed system not only satisfies the need for enterainment but is also functional in terms of delivering content around shopping mall guides and advertisements.
	&#60;img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/922e516040553f0160cf249a3e2ca2c5374f2a0f97b31b795599c3c6982cfb0b/DSC08859.jpg" data-mid="204439431" border="0"  src="https://freight.cargo.site/w/1000/i/922e516040553f0160cf249a3e2ca2c5374f2a0f97b31b795599c3c6982cfb0b/DSC08859.jpg" /&#62;
	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/50a91ef8f8d1e760b3673e8c068a1d0bf0673c11b051e25d76a06eb8b70742aa/WechatIMG732.jpeg" data-mid="204439179" border="0"  src="https://freight.cargo.site/w/1000/i/50a91ef8f8d1e760b3673e8c068a1d0bf0673c11b051e25d76a06eb8b70742aa/WechatIMG732.jpeg" /&#62;

	︎ Open Game experienceSince the site is in the atrium of the shopping mall where most people pass by, we used the modualr design to create a completely open interactive game floor. Users can enter and leave at any time and follow their intuition to explore.

	

	&#60;img width="3515" height="1977" width_o="3515" height_o="1977" data-src="https://freight.cargo.site/t/original/i/e5a1ccf4e74bb5f7db33fc34af953e89f32c8bb0e0d1c18004a9a89b488254ad/DSC08844.jpg" data-mid="204441728" border="0"  src="https://freight.cargo.site/w/1000/i/e5a1ccf4e74bb5f7db33fc34af953e89f32c8bb0e0d1c18004a9a89b488254ad/DSC08844.jpg" /&#62;&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/77d3ef0fd052330c44b06c29920cedab2a2a113584b8ef1c8d555c965a18c6dd/DSC08866.jpg" data-mid="204441470" border="0"  src="https://freight.cargo.site/w/1000/i/77d3ef0fd052330c44b06c29920cedab2a2a113584b8ef1c8d555c965a18c6dd/DSC08866.jpg" /&#62;
	&#60;img width="3721" height="2093" width_o="3721" height_o="2093" data-src="https://freight.cargo.site/t/original/i/7f0f1ba72c6015843f106f235d93f60bb67621f57dfcd6269aff22951584dfb4/DSC08775.jpg" data-mid="204441613" border="0"  src="https://freight.cargo.site/w/1000/i/7f0f1ba72c6015843f106f235d93f60bb67621f57dfcd6269aff22951584dfb4/DSC08775.jpg" /&#62;&#60;img width="4215" height="2371" width_o="4215" height_o="2371" data-src="https://freight.cargo.site/t/original/i/2cc679280ccd5b8381cc97e50409c751ebdfdcf605a2e9597da8500744ea0da1/DSC08850.jpg" data-mid="204441520" border="0"  src="https://freight.cargo.site/w/1000/i/2cc679280ccd5b8381cc97e50409c751ebdfdcf605a2e9597da8500744ea0da1/DSC08850.jpg" /&#62;

	There is no uniform gameplay, and every path is set by the player independently.

You can choose to follow others or make your own rules. Visual and audio elements willbe triggered when stepped upon, encouraging enthusiastic participation and spontaneous collaboration
&#60;img width="3619" height="2035" width_o="3619" height_o="2035" data-src="https://freight.cargo.site/t/original/i/ef2dfbbc50b601eef4fd4a65e29d4888a7d1a28903ec72fa00661a14d61a400d/DSC08697.jpg" data-mid="204441800" border="0"  src="https://freight.cargo.site/w/1000/i/ef2dfbbc50b601eef4fd4a65e29d4888a7d1a28903ec72fa00661a14d61a400d/DSC08697.jpg" /&#62;&#60;img width="4174" height="2347" width_o="4174" height_o="2347" data-src="https://freight.cargo.site/t/original/i/f3d3b9424649b556b27a73e584387f230ec12a76f43ae724f9cc4c5559fd9b62/DSC08744.jpg" data-mid="204441803" border="0"  src="https://freight.cargo.site/w/1000/i/f3d3b9424649b556b27a73e584387f230ec12a76f43ae724f9cc4c5559fd9b62/DSC08744.jpg" /&#62;

	&#60;img width="2358" height="4192" width_o="2358" height_o="4192" data-src="https://freight.cargo.site/t/original/i/184269cded2b9d4070a30e573c660ec3c6ef70ea4487596d8a5e22cb1f6216bc/DSC08906.jpg" data-mid="204441816" border="0"  src="https://freight.cargo.site/w/1000/i/184269cded2b9d4070a30e573c660ec3c6ef70ea4487596d8a5e22cb1f6216bc/DSC08906.jpg" /&#62;
	&#60;img width="1999" height="3554" width_o="1999" height_o="3554" data-src="https://freight.cargo.site/t/original/i/b4a9af4c416bd5560226ffbe480551a7bf1281622756048f1c8d92efa4093d12/DSC08881.jpg" data-mid="204441821" border="0"  src="https://freight.cargo.site/w/1000/i/b4a9af4c416bd5560226ffbe480551a7bf1281622756048f1c8d92efa4093d12/DSC08881.jpg" /&#62;

	︎ Testing


&#60;img width="400" height="227" width_o="400" height_o="227" data-src="https://freight.cargo.site/t/original/i/bc85bd456087b21f8886e4fe7e9b4fb81130755419ba9bebd4535a77c70d69b3/2024-02-12-20.37.50_1.gif" data-mid="204442419" border="0"  src="https://freight.cargo.site/w/400/i/bc85bd456087b21f8886e4fe7e9b4fb81130755419ba9bebd4535a77c70d69b3/2024-02-12-20.37.50_1.gif" /&#62;&#60;img width="400" height="227" width_o="400" height_o="227" data-src="https://freight.cargo.site/t/original/i/824a909f52dd4ee28d6c3601eb47b9dab070139b151c489801a6f84e6d05c1cd/2024-02-12-20.38.18.gif" data-mid="204442664" border="0"  src="https://freight.cargo.site/w/400/i/824a909f52dd4ee28d6c3601eb47b9dab070139b151c489801a6f84e6d05c1cd/2024-02-12-20.38.18.gif" /&#62;&#60;img width="400" height="227" width_o="400" height_o="227" data-src="https://freight.cargo.site/t/original/i/bb2bb372358529f233c5213197784f26ca9b85fa7a55d56219ae37169604483d/2024-02-12-20.38.33.gif" data-mid="204442682" border="0"  src="https://freight.cargo.site/w/400/i/bb2bb372358529f233c5213197784f26ca9b85fa7a55d56219ae37169604483d/2024-02-12-20.38.33.gif" /&#62;&#60;img width="400" height="227" width_o="400" height_o="227" data-src="https://freight.cargo.site/t/original/i/bddc774bcd08b687a260f259c32d798513c518523512fbd72a97194d1f9e140d/2024-02-12-20.38.03_1.gif" data-mid="204442594" border="0"  src="https://freight.cargo.site/w/400/i/bddc774bcd08b687a260f259c32d798513c518523512fbd72a97194d1f9e140d/2024-02-12-20.38.03_1.gif" /&#62;
	︎ Modular Design

We design up to 12 game modules and 20 different styles



	︎StudioNOWHERE
	Creative Direction: Ryan Hu
Art Direction: Ryan Hu
Design: Wu Yan
Animation: Erica Yang
Software Development: Michael Chang


</description>
		
	</item>
		
		
	<item>
		<title>NIKE _ AIR MAX SCORPION</title>
				
		<link>https://wuyanwuyan.com/NIKE-_-AIR-MAX-SCORPION</link>

		<pubDate>Wed, 30 Aug 2023 02:54:57 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/NIKE-_-AIR-MAX-SCORPION</guid>

		<description>
	
	

	︎︎ With the launch of the Nike Air Max Scorpion which has the largest AIR cushion unit volume in NIKE's history, We invited to create an immersive interactive experience in the flagship store, NIKE HOUSE OF INNOVATION Shanghai 001, together with multiple talented artists exploring the boundary of imagination and celebrating the bold and innovative spirit of AIR MAX.

	︎ NIKE︎ NIKE House of Innovation Shanghai 001︎ Jan. 2023︎Studio NOWHERE︎Design


	




	
︎ MAXXED LAND
Stepping into the NIKE HOUSE OF INNOVATION 001 Center Court, the interactive water ripple effect keeps reminding you that you are about to step into a surreal world.

We turn the Center Court into the MAXXED LAND where there is a virtual world mixed with the real world. VR technology is the first time to be introduced into the Center Court as a part of the consumer experience. With the integration of interactive LED floor, VR, and AR technology, the team creates a holistic experience as a consumer engagement.
	
&#60;img width="762" height="1354" width_o="762" height_o="1354" data-src="https://freight.cargo.site/t/original/i/9781b216882aca19d13fec20655202024feedff708cd1fc5100efd4537378040/2023-03-24-15.38.19.png" data-mid="204339323" border="0"  src="https://freight.cargo.site/w/762/i/9781b216882aca19d13fec20655202024feedff708cd1fc5100efd4537378040/2023-03-24-15.38.19.png" /&#62;
&#60;img width="3448" height="5168" width_o="3448" height_o="5168" data-src="https://freight.cargo.site/t/original/i/58f670b7ae006a65afa640b63538c5bb0be148ad677ff6e900c9b494023bdfff/DSC09736.jpg" data-mid="204339296" border="0"  src="https://freight.cargo.site/w/1000/i/58f670b7ae006a65afa640b63538c5bb0be148ad677ff6e900c9b494023bdfff/DSC09736.jpg" /&#62;
&#60;img width="1020" height="1526" width_o="1020" height_o="1526" data-src="https://freight.cargo.site/t/original/i/3b353ef6be828117e8c39b4bc28729d209caab60d4c539adb4bfc35e2de4f388/2023-03-24-15.43.43.png" data-mid="204339330" border="0"  src="https://freight.cargo.site/w/1000/i/3b353ef6be828117e8c39b4bc28729d209caab60d4c539adb4bfc35e2de4f388/2023-03-24-15.43.43.png" /&#62;
&#60;img width="2880" height="4317" width_o="2880" height_o="4317" data-src="https://freight.cargo.site/t/original/i/b8dd3fbfebe7878492c7102b12201f6330196394d37c28c149dc5fe3106879eb/DSC09800.jpg" data-mid="204339436" border="0"  src="https://freight.cargo.site/w/1000/i/b8dd3fbfebe7878492c7102b12201f6330196394d37c28c149dc5fe3106879eb/DSC09800.jpg" /&#62;


	︎ AR Filter
Through the advanced TrueDepth Camera, users can experience the AR filter, and dynamic metal bubbles flowing around their faces. Everyone can take a unique selfie with bubbles to upload to the MAXXED LAND. After registering on the iPad, you are ready for putting on the VR goggle to embrace the MAXXED LAND
&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/381577202d18600b946409ac5f4d001102ef0d6023bc6d0174eafe741d9d9c54/UGC_jessie_2_1_2.gif" data-mid="204340447" border="0"  src="https://freight.cargo.site/w/360/i/381577202d18600b946409ac5f4d001102ef0d6023bc6d0174eafe741d9d9c54/UGC_jessie_2_1_2.gif" /&#62;&#60;img width="360" height="360" width_o="360" height_o="360" data-src="https://freight.cargo.site/t/original/i/d50911b265001f2d4ef3089fde2f23306b295086bd45c393b0b7ecfe2153d518/UGC_maxwell_2_1.gif" data-mid="204340448" border="0"  src="https://freight.cargo.site/w/360/i/d50911b265001f2d4ef3089fde2f23306b295086bd45c393b0b7ecfe2153d518/UGC_maxwell_2_1.gif" /&#62;


	


	︎ Digitial Curator

VR technology not only provides a platform for exhibiting artworks. Beyond that, it’s a whole new universe where people can appreciate artists’ work from a subversive perspective, and feel the power of imagination with their amplified sensations.As a digital curator, we construct a 3D natural landscape with sky, mountain terrains, swamps, and lakes as an exhibition space. The well-designed journey and UI indications guide consumers to spontaneously explore the open landscape while appreciating artists’ creations.


	

	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/00b18d4addb55f5375d551abe16655592fc8168433d6feb48b0e65cea2684faa/AirMaxScorpion-2023_3_24-17_35_53.png" data-mid="204340976" border="0"  src="https://freight.cargo.site/w/1000/i/00b18d4addb55f5375d551abe16655592fc8168433d6feb48b0e65cea2684faa/AirMaxScorpion-2023_3_24-17_35_53.png" /&#62;&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a43006b43a520f5fda81dbd69f6bf7083d081b58eeee9e01597e0adae973da3b/AirMaxScorpion-2023_3_24-17_44_09.png" data-mid="204341068" border="0"  src="https://freight.cargo.site/w/1000/i/a43006b43a520f5fda81dbd69f6bf7083d081b58eeee9e01597e0adae973da3b/AirMaxScorpion-2023_3_24-17_44_09.png" /&#62;
	&#60;img width="1080" height="1806" width_o="1080" height_o="1806" data-src="https://freight.cargo.site/t/original/i/9a8371ef213ad433df010150a1536deb9e57042379fa18cf2858c7c04ddfb3ca/2023-03-24-23.29.19.png" data-mid="204341107" border="0"  src="https://freight.cargo.site/w/1000/i/9a8371ef213ad433df010150a1536deb9e57042379fa18cf2858c7c04ddfb3ca/2023-03-24-23.29.19.png" /&#62;
	&#60;img width="1302" height="1976" width_o="1302" height_o="1976" data-src="https://freight.cargo.site/t/original/i/cde4edf69854d36f919f9a15dc08219b26441b29922bda4aba8882d29ab5f5c6/2023-03-25-00.59.05.png" data-mid="204341064" border="0"  src="https://freight.cargo.site/w/1000/i/cde4edf69854d36f919f9a15dc08219b26441b29922bda4aba8882d29ab5f5c6/2023-03-25-00.59.05.png" /&#62;&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4d5e922d9bdbfee40406b9d37b42b8868405e79061f9d491a6ca4be803be90ca/AirMaxScorpion-2023_3_24-17_35_48-1.png" data-mid="204341166" border="0"  src="https://freight.cargo.site/w/1000/i/4d5e922d9bdbfee40406b9d37b42b8868405e79061f9d491a6ca4be803be90ca/AirMaxScorpion-2023_3_24-17_35_48-1.png" /&#62;

	
	

	
	︎ Enter the MAXXED LANDThrough landscape design, the experience is divided into three chapters, combined with different elements and music, allowing every artwork can be well exhibited to fully present the artists’ bold and diverse understandings of Air Max Scorpion.
	

	&#60;img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/0485b92813d4a81ecfe865b28eac268dffff15808041fe264b1068ff7a2aebeb/DSC00015.JPG" data-mid="204342090" border="0"  src="https://freight.cargo.site/w/1000/i/0485b92813d4a81ecfe865b28eac268dffff15808041fe264b1068ff7a2aebeb/DSC00015.JPG" /&#62;
	&#60;img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/2935bc2e192f719777f790636f7203440a062bee295cea3de8e4fe064c545228/DSC09896.JPG" data-mid="204342094" border="0"  src="https://freight.cargo.site/w/1000/i/2935bc2e192f719777f790636f7203440a062bee295cea3de8e4fe064c545228/DSC09896.JPG" /&#62;

	
	︎Stage 01 / 03

MRE/01 - MREGFX





	

	
	&#60;img width="400" height="241" width_o="400" height_o="241" data-src="https://freight.cargo.site/t/original/i/a3a05f1fe40a916cc8d19bc12060e05472880772f451d93888d3fcdf69d1db6c/stage_1.gif" data-mid="204341411" border="0"  src="https://freight.cargo.site/w/400/i/a3a05f1fe40a916cc8d19bc12060e05472880772f451d93888d3fcdf69d1db6c/stage_1.gif" /&#62;

	
	&#60;img width="400" height="241" width_o="400" height_o="241" data-src="https://freight.cargo.site/t/original/i/d2808967c287d69ed0ad40561f1a2ed3842e859e68f82cb5a40877fa8db102a2/2024-02-10-21.36.50.gif" data-mid="204341422" border="0"  src="https://freight.cargo.site/w/400/i/d2808967c287d69ed0ad40561f1a2ed3842e859e68f82cb5a40877fa8db102a2/2024-02-10-21.36.50.gif" /&#62;
	

	
	
	

	
	︎Stage 02 / 03

	

	AITHER - Ruby Gloom

&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/7c21b99e67efefdf70c89c2d64e4ca49217a783ee8c8539dc9f57d28e74e7463/airmaxGIF_1-.gif" data-mid="204341622" border="0"  src="https://freight.cargo.site/w/400/i/7c21b99e67efefdf70c89c2d64e4ca49217a783ee8c8539dc9f57d28e74e7463/airmaxGIF_1-.gif" /&#62;

	DELUSIONS OF GRANDEUR - Zongbo Jiang

&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/da544e2fa3887b554a1d79c243f402b97cca36807930f98e9e63b836dc22fa2e/AIRMAXGIF_2-_1.gif" data-mid="204341658" border="0"  src="https://freight.cargo.site/w/400/i/da544e2fa3887b554a1d79c243f402b97cca36807930f98e9e63b836dc22fa2e/AIRMAXGIF_2-_1.gif" /&#62;



	AIR MAX - Psy.P

&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/e6883d4d4bb4886118f7b0d2d5142273342e43f9dc6be8ab919405a0364e9c16/airmaxgif_3.gif" data-mid="204341768" border="0"  src="https://freight.cargo.site/w/400/i/e6883d4d4bb4886118f7b0d2d5142273342e43f9dc6be8ab919405a0364e9c16/airmaxgif_3.gif" /&#62;
	ELUSIVE MOLECULE - Marcel Kohler

&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/e247ef1ee06ad1df1782ed9e0768b95d868569622ec795e78f32d742483e6791/airmaxgif_5.gif" data-mid="204341807" border="0"  src="https://freight.cargo.site/w/400/i/e247ef1ee06ad1df1782ed9e0768b95d868569622ec795e78f32d742483e6791/airmaxgif_5.gif" /&#62;

	
	︎Stage 03 / 03



	

	
	Chaos - Kyle Ng

&#60;img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/4c9fd59b4b47c65e661d722a974bd941958f7df25bf203937d08e1983f25f6f0/airmaxgif_6.gif" data-mid="204341902" border="0"  src="https://freight.cargo.site/w/400/i/4c9fd59b4b47c65e661d722a974bd941958f7df25bf203937d08e1983f25f6f0/airmaxgif_6.gif" /&#62;
	



	︎ UGC
After finishing the VR experience, the player downloads a selfie with an AR face filter on mini-program

	

&#60;img width="654" height="1347" width_o="654" height_o="1347" data-src="https://freight.cargo.site/t/original/i/915ceedd73b6807111d79a7d61fe5063b6fd4bdce568a387c16a21b599916a5f/-17.png" data-mid="204342007" border="0" data-scale="27" src="https://freight.cargo.site/w/654/i/915ceedd73b6807111d79a7d61fe5063b6fd4bdce568a387c16a21b599916a5f/-17.png" /&#62;

	︎StudioNOWHERECreative Direction: Ryan HuArt Direction: Ryan HuDesign: Wu Yan / Chris XuSoftware Development: Karkin Leung / Chenyuan ZhangHardware Development: Juncheng ChenSound: Soundink
</description>
		
	</item>
		
		
	<item>
		<title>NIKE ACG _ Create Your Own Atmosphere</title>
				
		<link>https://wuyanwuyan.com/NIKE-ACG-_-Create-Your-Own-Atmosphere</link>

		<pubDate>Tue, 13 Feb 2024 14:37:51 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/NIKE-ACG-_-Create-Your-Own-Atmosphere</guid>

		<description>
	
	

	︎︎ We built an interactive weather dome experience for Nike ACG.This is a new attempt to integrate nature and retail space.We invite you to become a curious explorer, walking through a simulated natural space and experiencing the change of extreme weathers.

	︎ NIKE︎ NIKE House of Innovation Shanghai 001︎ Dec. 2021︎Studio NOWHERE︎Art Direction / Design

	





	︎ Create Your Own AtmosphereWe built an interactive weather dome experience for Nike ACG. 
This is a new attempt to integrate nature and retail space.
We invite you to become a curious explorer, walking through a simulated natural space and experiencing the change of extreme weathers.
	&#60;img width="4240" height="2528" width_o="4240" height_o="2528" data-src="https://freight.cargo.site/t/original/i/b1f99ea4dd92884e1159bae362f1b2a8dcbb9667a5d5457f6712092befbba52e/DSC09066.jpg" data-mid="204549644" border="0"  src="https://freight.cargo.site/w/1000/i/b1f99ea4dd92884e1159bae362f1b2a8dcbb9667a5d5457f6712092befbba52e/DSC09066.jpg" /&#62;

	&#60;img width="4240" height="2832" width_o="4240" height_o="2832" data-src="https://freight.cargo.site/t/original/i/ddddf0b6bb5369041c7c3f2f55b8b0f0c35837521bc1aa72650e53f596bae368/DSC09001.jpg" data-mid="205887189" border="0"  src="https://freight.cargo.site/w/1000/i/ddddf0b6bb5369041c7c3f2f55b8b0f0c35837521bc1aa72650e53f596bae368/DSC09001.jpg" /&#62;
	&#60;img width="8490" height="5663" width_o="8490" height_o="5663" data-src="https://freight.cargo.site/t/original/i/ef9b60bf4351c1a33b320b2082a8eaf16b4890b0249c59651ca098547b3aceac/0X0A3868-.jpg" data-mid="205886950" border="0"  src="https://freight.cargo.site/w/1000/i/ef9b60bf4351c1a33b320b2082a8eaf16b4890b0249c59651ca098547b3aceac/0X0A3868-.jpg" /&#62;
	

	

	︎ ENGINEERED TO
TAKE ON EXTREMES Outside the dome, local weather data will also be fed back on the shaft screen with dynamic visual feedback.
This is an ultimate destination that allows you to immerse in different weather conditions, and feel empowered by Fitadv.
	
&#60;img width="507" height="732" width_o="507" height_o="732" data-src="https://freight.cargo.site/t/original/i/e5f2b116ee866a866d0493d4390a09b3546dd5c18992ba38acf979cd558d5240/-3.png" data-mid="205887744" border="0"  src="https://freight.cargo.site/w/507/i/e5f2b116ee866a866d0493d4390a09b3546dd5c18992ba38acf979cd558d5240/-3.png" /&#62;
&#60;img width="5461" height="8191" width_o="5461" height_o="8191" data-src="https://freight.cargo.site/t/original/i/97d331308821978323e5722a343d7e6d3c566db2dc98b4add950572695660e2e/0X0A4060.jpeg" data-mid="205887722" border="0"  src="https://freight.cargo.site/w/1000/i/97d331308821978323e5722a343d7e6d3c566db2dc98b4add950572695660e2e/0X0A4060.jpeg" /&#62;
&#60;img width="3392" height="5088" width_o="3392" height_o="5088" data-src="https://freight.cargo.site/t/original/i/e928ea8fe1192cbf784f60b368f855aaa81e7e9e6e063996126cc7033baa4e90/0X0A4161.jpg" data-mid="205887529" border="0"  src="https://freight.cargo.site/w/1000/i/e928ea8fe1192cbf784f60b368f855aaa81e7e9e6e063996126cc7033baa4e90/0X0A4161.jpg" /&#62;
&#60;img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/bcdb68abdc94173e29e09899512904c45aa0a21b0d527b3e89af0a9bc5218b51/DSC09091.jpg" data-mid="205887521" border="0"  src="https://freight.cargo.site/w/1000/i/bcdb68abdc94173e29e09899512904c45aa0a21b0d527b3e89af0a9bc5218b51/DSC09091.jpg" /&#62;


	︎ The Journey
	
	

	&#60;img width="421" height="267" width_o="421" height_o="267" data-src="https://freight.cargo.site/t/original/i/564e066ff2244e7e478b9f2de387c4e45f5c3e9b4894b69d843e155b770aac3e/intro.gif" data-mid="205887867" border="0"  src="https://freight.cargo.site/w/421/i/564e066ff2244e7e478b9f2de387c4e45f5c3e9b4894b69d843e155b770aac3e/intro.gif" /&#62;Raise the arm to keep moving forward. Wave one hand left and right to change direction when entering the dome experience.


	&#60;img width="421" height="267" width_o="421" height_o="267" data-src="https://freight.cargo.site/t/original/i/8133c1bb8056b7c0f2fa3ff2211c56bcc48507e8dabebdc7628bb21be3bfb299/therma_fit_2_2.gif" data-mid="205887865" border="0"  src="https://freight.cargo.site/w/421/i/8133c1bb8056b7c0f2fa3ff2211c56bcc48507e8dabebdc7628bb21be3bfb299/therma_fit_2_2.gif" /&#62;The installations appearing in the retail space are interconnected with the scenery and props in the virtual scene.



	&#60;img width="421" height="267" width_o="421" height_o="267" data-src="https://freight.cargo.site/t/original/i/a4546acaf1b0851366bb7bbf1fb01b9f9eabb86373822f98a76df39d69e7974b/therma-fit_1.gif" data-mid="205887898" border="0"  src="https://freight.cargo.site/w/421/i/a4546acaf1b0851366bb7bbf1fb01b9f9eabb86373822f98a76df39d69e7974b/therma-fit_1.gif" /&#62;When the consumers approach the Climate Chamber in the scene, the weather changes in real time. The corresponding ACG product inspiration and related information pop up.


	&#60;img width="421" height="267" width_o="421" height_o="267" data-src="https://freight.cargo.site/t/original/i/8133c1bb8056b7c0f2fa3ff2211c56bcc48507e8dabebdc7628bb21be3bfb299/therma_fit_2_2.gif" data-mid="205887865" border="0"  src="https://freight.cargo.site/w/421/i/8133c1bb8056b7c0f2fa3ff2211c56bcc48507e8dabebdc7628bb21be3bfb299/therma_fit_2_2.gif" /&#62;Collecting items like playing a game to add more juice to the experience.



	&#60;img width="421" height="267" width_o="421" height_o="267" data-src="https://freight.cargo.site/t/original/i/433b46f4ce5765ac6c8e2d16962abb0925d6cd09ef2d6437a2bc9bfa0d8285db/ending_logo.gif" data-mid="205887900" border="0"  src="https://freight.cargo.site/w/421/i/433b46f4ce5765ac6c8e2d16962abb0925d6cd09ef2d6437a2bc9bfa0d8285db/ending_logo.gif" /&#62;
︎ UGCTowards the end of the experience, consumers can download a loop animation created from body scanning as shareable content.
&#60;img width="500" height="927" width_o="500" height_o="927" data-src="https://freight.cargo.site/t/original/i/6aa4432253de26838bf13fb7ffe75fb08b2d9d8a8e5394a2b6e584c8c11ab173/ugc_001.gif" data-mid="205887864" border="0" data-scale="66" src="https://freight.cargo.site/w/500/i/6aa4432253de26838bf13fb7ffe75fb08b2d9d8a8e5394a2b6e584c8c11ab173/ugc_001.gif" /&#62;
	
&#60;img width="3392" height="5088" width_o="3392" height_o="5088" data-src="https://freight.cargo.site/t/original/i/b59a5377c0f17d019c2d9a1c4cebea83de80b89931ceb30b2218aca78d2fa607/0X0A4169.jpg" data-mid="205887902" border="0"  src="https://freight.cargo.site/w/1000/i/b59a5377c0f17d019c2d9a1c4cebea83de80b89931ceb30b2218aca78d2fa607/0X0A4169.jpg" /&#62;
&#60;img width="5461" height="8191" width_o="5461" height_o="8191" data-src="https://freight.cargo.site/t/original/i/eb16a5558ea75b8daabaf7931835664ecb79009fdfafe02a71e689c5638ffe9b/0X0A4012.jpg" data-mid="205887935" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/eb16a5558ea75b8daabaf7931835664ecb79009fdfafe02a71e689c5638ffe9b/0X0A4012.jpg" /&#62;
&#60;img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/daba787a4bdaff32b1e00cc8ba6a63a1e0876283e86100c37c5d1a612795c3a2/DSC09105-copy.jpg" data-mid="205887933" border="0"  src="https://freight.cargo.site/w/1000/i/daba787a4bdaff32b1e00cc8ba6a63a1e0876283e86100c37c5d1a612795c3a2/DSC09105-copy.jpg" /&#62;
&#60;img width="5461" height="8191" width_o="5461" height_o="8191" data-src="https://freight.cargo.site/t/original/i/3d15297c1dba2ed94384a217fc496a37b7d132b366bfdec92607d8a992f29ebf/0X0A3713.jpg" data-mid="205887912" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/3d15297c1dba2ed94384a217fc496a37b7d132b366bfdec92607d8a992f29ebf/0X0A3713.jpg" /&#62;


	
	
	

	︎StudioNOWHERE
	Creative Direction: Ryan HuArt Direction: Wu YanDesign: Wu YanAnimation: Erica Yang / Wu YanSoftware Development: Karkin Leung / Doris GaoSound: Soundink</description>
		
	</item>
		
		
	<item>
		<title>NIKE ACG _ Exploration</title>
				
		<link>https://wuyanwuyan.com/NIKE-ACG-_-Exploration</link>

		<pubDate>Sat, 02 Sep 2023 06:54:56 +0000</pubDate>

		<dc:creator>wuyan's</dc:creator>

		<guid isPermaLink="true">https://wuyanwuyan.com/NIKE-ACG-_-Exploration</guid>

		<description>
	
	

	︎︎ For the new series of NIKE ACG, we created an interactive experience in HOUSE OF INNOVATION SH001, We moved a “big mountain” to the indoor space.&#38;nbsp;

	︎ NIKE︎ NIKE House of Innovation Shanghai 001︎ Oct. 2021︎Studio NOWHERE︎Creative Direction / Art Direction / Design



	&#60;img width="4003" height="2251" width_o="4003" height_o="2251" data-src="https://freight.cargo.site/t/original/i/a19992ccbe0c2a0368a5de4fe4099c7defb73cb57bb00c32928369b0870b8984/DSC09279.jpg" data-mid="204433210" border="0"  src="https://freight.cargo.site/w/1000/i/a19992ccbe0c2a0368a5de4fe4099c7defb73cb57bb00c32928369b0870b8984/DSC09279.jpg" /&#62;

	︎ ACG EXPLORATION
The 19-meter-high screen presents a 1:1 virtual mountain, combine with a bird’s eye view of the terrain on the ground, bringing the natural environment into the indoor space to reflect the benefit of ACG products
	
&#60;img width="2233" height="3971" width_o="2233" height_o="3971" data-src="https://freight.cargo.site/t/original/i/9f85077170a752da1407a5b61cd6393e0769abe99576af82dc04b42f61e7ba07/DSC09134.jpg" data-mid="204433937" border="0"  src="https://freight.cargo.site/w/1000/i/9f85077170a752da1407a5b61cd6393e0769abe99576af82dc04b42f61e7ba07/DSC09134.jpg" /&#62;
&#60;img width="2358" height="4194" width_o="2358" height_o="4194" data-src="https://freight.cargo.site/t/original/i/618a269c2a6c1c1c4e6b23c3886b66e4ff172ed28969a14e7b3406986b2421d6/DSC09262.jpg" data-mid="204433236" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/618a269c2a6c1c1c4e6b23c3886b66e4ff172ed28969a14e7b3406986b2421d6/DSC09262.jpg" /&#62;
&#60;img width="2832" height="4240" width_o="2832" height_o="4240" data-src="https://freight.cargo.site/t/original/i/5aecda400fb2c8a34f791405d85c6e8386c948b88a174db8405e4d75a982c48b/DSC09220.jpg" data-mid="204435293" border="0"  src="https://freight.cargo.site/w/1000/i/5aecda400fb2c8a34f791405d85c6e8386c948b88a174db8405e4d75a982c48b/DSC09220.jpg" /&#62;


	&#60;img width="4233" height="2793" width_o="4233" height_o="2793" data-src="https://freight.cargo.site/t/original/i/0859079b3d6d1b8c71dfcc11c8eca981040d707810c1b81558f491cc839c7948/DSC09166.jpg" data-mid="204434480" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0859079b3d6d1b8c71dfcc11c8eca981040d707810c1b81558f491cc839c7948/DSC09166.jpg" /&#62;
	&#60;img width="4187" height="2552" width_o="4187" height_o="2552" data-src="https://freight.cargo.site/t/original/i/895d74921ed34ade2e6031c1246bf3ad71cda3332d1eb17380bcb7c6577b75fe/DSC09210.jpg" data-mid="204434959" border="0"  src="https://freight.cargo.site/w/1000/i/895d74921ed34ade2e6031c1246bf3ad71cda3332d1eb17380bcb7c6577b75fe/DSC09210.jpg" /&#62;

	︎ Explore the hidden marksWhen the user steps onto the cross mark, successfully triggering it, they will be greeted with a pop-up displaying information about tools or clothing for hiking or trekking.

&#60;img width="300" height="272" width_o="300" height_o="272" data-src="https://freight.cargo.site/t/original/i/077dc608428852eb9391c82976317e2203ee8d3ea81183cbf7d1238fe349a0ff/2024-02-12-18.05.13_2.gif" data-mid="204435242" border="0"  src="https://freight.cargo.site/w/300/i/077dc608428852eb9391c82976317e2203ee8d3ea81183cbf7d1238fe349a0ff/2024-02-12-18.05.13_2.gif" /&#62;

	&#60;img width="1782" height="1700" width_o="1782" height_o="1700" data-src="https://freight.cargo.site/t/original/i/b63a749680b7368bd762f12e2ea2ee63cf939c1fb2ca5c5bb2cb50ff99bc233a/2024-02-12-18.03.20.png" data-mid="204435210" border="0"  src="https://freight.cargo.site/w/1000/i/b63a749680b7368bd762f12e2ea2ee63cf939c1fb2ca5c5bb2cb50ff99bc233a/2024-02-12-18.03.20.png" /&#62;

	︎ Explore the hidden marks
After reading the pop-up, the user can continue walking to other cross marks on the terrain to explore more tips. As the user moves around the terrain, the weather constantly changes and is reflected on the vertical screen, which displays corresponding weather information and weather visual effects.


&#60;img width="300" height="339" width_o="300" height_o="339" data-src="https://freight.cargo.site/t/original/i/ce20d66b5d9407ab12bb9990eb8d358315f493737c745eace03359a98dc12759/2024-02-12-18.23.23.gif" data-mid="204435718" border="0" data-scale="61" src="https://freight.cargo.site/w/300/i/ce20d66b5d9407ab12bb9990eb8d358315f493737c745eace03359a98dc12759/2024-02-12-18.23.23.gif" /&#62;

	&#60;img width="2367" height="4210" width_o="2367" height_o="4210" data-src="https://freight.cargo.site/t/original/i/11c69bc092c89a31483b3c33b7ba6170145d20ef29af0c35157079f54f99d7aa/DSC09221.jpg" data-mid="204435547" border="0"  src="https://freight.cargo.site/w/1000/i/11c69bc092c89a31483b3c33b7ba6170145d20ef29af0c35157079f54f99d7aa/DSC09221.jpg" /&#62;
	&#60;img width="2363" height="4202" width_o="2363" height_o="4202" data-src="https://freight.cargo.site/t/original/i/4c9a6a93f23f0efd5d113cac7d91fdda1012d0220ffcdbf9532aba8700aa4623/DSC09219.jpg" data-mid="204435572" border="0"  src="https://freight.cargo.site/w/1000/i/4c9a6a93f23f0efd5d113cac7d91fdda1012d0220ffcdbf9532aba8700aa4623/DSC09219.jpg" /&#62;


	︎ Explore the hidden marks
What’s more, different ACG products will also be disoverd, the terrain on the ground will zoom - in to the activeated points, while introducting you the technology and layer-system of different ACG products.
&#60;img width="250" height="283" width_o="250" height_o="283" data-src="https://freight.cargo.site/t/original/i/4450ffe65215bad83a10960b2632d6efc72999d5887a8ac58669bb06c557c415/2024-02-12-18.20.23_2.gif" data-mid="204435660" border="0" data-scale="100" src="https://freight.cargo.site/w/250/i/4450ffe65215bad83a10960b2632d6efc72999d5887a8ac58669bb06c557c415/2024-02-12-18.20.23_2.gif" /&#62;
	
    


	&#60;img width="4240" height="2384" width_o="4240" height_o="2384" data-src="https://freight.cargo.site/t/original/i/9e5b15ae35770b4017c489684c2ad853178370f790b3c86afe4041d73ee967dd/DSC09353.jpg" data-mid="204436141" border="0"  src="https://freight.cargo.site/w/1000/i/9e5b15ae35770b4017c489684c2ad853178370f790b3c86afe4041d73ee967dd/DSC09353.jpg" /&#62;
	&#60;img width="3992" height="2245" width_o="3992" height_o="2245" data-src="https://freight.cargo.site/t/original/i/6118f195f2dd236f043307e752d5225ecef6e80887560c9f55eee00a89cc0fca/DSC09347.jpg" data-mid="204436106" border="0"  src="https://freight.cargo.site/w/1000/i/6118f195f2dd236f043307e752d5225ecef6e80887560c9f55eee00a89cc0fca/DSC09347.jpg" /&#62;

	︎ UGCDifferent from the previous UGC contents, considering the ACG’s outdoor style, we encourage players to make their own ACG experience souvenirs. Various stickers were designed according to the interactive contents. Players can record their ACG looks using Polaroid, and design their ACG card with different kinds of stickers.
	

	&#60;img width="2790" height="1262" width_o="2790" height_o="1262" data-src="https://freight.cargo.site/t/original/i/f139d0e3f7622dcc1b539b2f48c1ecbf1590f62845b6eaa6b8b1f1fffd123603/2024-02-12-18.46.54.png" data-mid="204436316" border="0"  src="https://freight.cargo.site/w/1000/i/f139d0e3f7622dcc1b539b2f48c1ecbf1590f62845b6eaa6b8b1f1fffd123603/2024-02-12-18.46.54.png" /&#62;&#60;img width="2452" height="1498" width_o="2452" height_o="1498" data-src="https://freight.cargo.site/t/original/i/196e3e3f3cf406b297c8d519790a694d31f59f25e58d36cbffc208d79b95d226/2024-02-12-18.47.40.png" data-mid="204436322" border="0"  src="https://freight.cargo.site/w/1000/i/196e3e3f3cf406b297c8d519790a694d31f59f25e58d36cbffc208d79b95d226/2024-02-12-18.47.40.png" /&#62;
	&#60;img width="1288" height="1844" width_o="1288" height_o="1844" data-src="https://freight.cargo.site/t/original/i/68ea8ffbf9f17f6d8b640cf66f30e098ec2a404ffaf997b17f772a198de09ce4/2024-02-12-18.47.29.png" data-mid="204436320" border="0"  src="https://freight.cargo.site/w/1000/i/68ea8ffbf9f17f6d8b640cf66f30e098ec2a404ffaf997b17f772a198de09ce4/2024-02-12-18.47.29.png" /&#62;

	︎ Camfire ModeOver the weekend, we reserve a ACG shape campfire for those participating in the ACG Skills Camp :)
	

	&#60;img width="1592" height="1058" width_o="1592" height_o="1058" data-src="https://freight.cargo.site/t/original/i/3947ad5545cf0133ff93d95c4719d04662765e056f42d40b9338e44b7bf9bff2/2024-02-12-18.50.36.png" data-mid="204436467" border="0"  src="https://freight.cargo.site/w/1000/i/3947ad5545cf0133ff93d95c4719d04662765e056f42d40b9338e44b7bf9bff2/2024-02-12-18.50.36.png" /&#62;
	&#60;img width="1592" height="1056" width_o="1592" height_o="1056" data-src="https://freight.cargo.site/t/original/i/46fb71bc093e6a00f6f8c86708345e932eaa1b4d657e07d4efdeacb33791536c/2024-02-12-18.50.30.png" data-mid="204436463" border="0"  src="https://freight.cargo.site/w/1000/i/46fb71bc093e6a00f6f8c86708345e932eaa1b4d657e07d4efdeacb33791536c/2024-02-12-18.50.30.png" /&#62;

	

	︎StudioNOWHERE
	Creative Direction: Ryan Hu / Wu YanArt Direction: Wu YanDesign: Wu YanAnimation: Erica Yang / Wu YanSoftware Development: Michael ChangSound: Soundink</description>
		
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