︎︎ We built an interactive weather dome experience for Nike ACG.
This is a new attempt to integrate nature and retail space.We invite you to become a curious explorer, walking through a simulated natural space and experiencing the change of extreme weathers.
︎ NIKE
︎ NIKE House of Innovation Shanghai 001
︎ Dec. 2021
︎Studio NOWHERE
︎Art Direction / Design
︎ Create Your Own Atmosphere
We built an interactive weather dome experience for Nike ACG. This is a new attempt to integrate nature and retail space. We invite you to become a curious explorer, walking through a simulated natural space and experiencing the change of extreme weathers.
︎ ENGINEERED TO
TAKE ON EXTREMES
Outside the dome, local weather data will also be fed back on the shaft screen with dynamic visual feedback. This is an ultimate destination that allows you to immerse in different weather conditions, and feel empowered by Fitadv.
︎ The Journey
Raise the arm to keep moving forward. Wave one hand left and right to change direction when entering the dome experience.
The installations appearing in the retail space are interconnected with the scenery and props in the virtual scene.
When the consumers approach the Climate Chamber in the scene, the weather changes in real time. The corresponding ACG product inspiration and related information pop up.
Collecting items like playing a game to add more juice to the experience.
︎ UGC
Towards the end of the experience, consumers can download a loop animation created from body scanning as shareable content.
︎StudioNOWHERE
Creative Direction: Ryan Hu
Art Direction: Wu Yan
Design: Wu Yan
Animation: Erica Yang / Wu Yan
Software Development: Karkin Leung / Doris Gao
Sound: Soundink
Art Direction: Wu Yan
Design: Wu Yan
Animation: Erica Yang / Wu Yan
Software Development: Karkin Leung / Doris Gao
Sound: Soundink