︎︎ For the new series of NIKE ACG, we created an interactive experience in HOUSE OF INNOVATION SH001, We moved a “big mountain” to the indoor space. 

︎ NIKE
︎ NIKE House of Innovation Shanghai 001
︎ Oct. 2021

︎Studio NOWHERE
︎Creative Direction / Art Direction / Design

The 19-meter-high screen presents a 1:1 virtual mountain, combine with a bird’s eye view of the terrain on the ground, bringing the natural environment into the indoor space to reflect the benefit of ACG products

When the user steps onto the cross mark, successfully triggering it, they will be greeted with a pop-up displaying information about tools or clothing for hiking or trekking.

After reading the pop-up, the user can continue walking to other cross marks on the terrain to explore more tips. As the user moves around the terrain, the weather constantly changes and is reflected on the vertical screen, which displays corresponding weather information and weather visual effects.

What’s more, different ACG products will also be disoverd, the terrain on the ground will zoom - in to the activeated points, while introducting you the technology and layer-system of different ACG products.

Different from the previous UGC contents, considering the ACG’s outdoor style, we encourage players to make their own ACG experience souvenirs. Various stickers were designed according to the interactive contents. Players can record their ACG looks using Polaroid, and design their ACG card with different kinds of stickers.

Over the weekend, we reserve a ACG shape campfire for those participating in the ACG Skills Camp :)