︎︎ With the launch of the Nike Air Max Scorpion which has the largest AIR cushion unit volume in NIKE's history, We invited to create an immersive interactive experience in the flagship store, NIKE HOUSE OF INNOVATION Shanghai 001, together with multiple talented artists exploring the boundary of imagination and celebrating the bold and innovative spirit of AIR MAX.

︎ NIKE
︎ NIKE House of Innovation Shanghai 001
︎ Jan. 2023

︎Studio NOWHERE
︎Design

Stepping into the NIKE HOUSE OF INNOVATION 001 Center Court, the interactive water ripple effect keeps reminding you that you are about to step into a surreal world.

We turn the Center Court into the MAXXED LAND where there is a virtual world mixed with the real world. VR technology is the first time to be introduced into the Center Court as a part of the consumer experience. With the integration of interactive LED floor, VR, and AR technology, the team creates a holistic experience as a consumer engagement.

Through the advanced TrueDepth Camera, users can experience the AR filter, and dynamic metal bubbles flowing around their faces. Everyone can take a unique selfie with bubbles to upload to the MAXXED LAND. After registering on the iPad, you are ready for putting on the VR goggle to embrace the MAXXED LAND

VR technology not only provides a platform for exhibiting artworks. Beyond that, it’s a whole new universe where people can appreciate artists’ work from a subversive perspective, and feel the power of imagination with their amplified sensations.

As a digital curator, we construct a 3D natural landscape with sky, mountain terrains, swamps, and lakes as an exhibition space. The well-designed journey and UI indications guide consumers to spontaneously explore the open landscape while appreciating artists’ creations.

︎ UGC
After finishing the VR experience, the player downloads a selfie with an AR face filter on mini-program