︎︎ Seedplaza has successively opened in Jingmen, Hubei, and Yongchuan, Chongqing. Seed plaza is a smart community-based shopping mall invested and constructed by the Seedland Real Estate Group.
︎ SEEDLAND
︎ SEED PLAZA, Jingmen&Yongchuan
︎ Mar. 2021
︎ StudioNOWHERE
︎ Design
︎ Function and Aesthetics
Following the principle of establishing a smart living ecosystem with commercial space dedicated to creating a diverse and intelligent community. We designed and developed a new iinteractive game floor system into the mall. This newly developed system not only satisfies the need for enterainment but is also functional in terms of delivering content around shopping mall guides and advertisements.
︎ Open Game experience
Since the site is in the atrium of the shopping mall where most people pass by, we used the modualr design to create a completely open interactive game floor. Users can enter and leave at any time and follow their intuition to explore.
There is no uniform gameplay, and every path is set by the player independently.
You can choose to follow others or make your own rules. Visual and audio elements willbe triggered when stepped upon, encouraging enthusiastic participation and spontaneous collaboration
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You can choose to follow others or make your own rules. Visual and audio elements willbe triggered when stepped upon, encouraging enthusiastic participation and spontaneous collaboration
︎ Testing
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︎ Modular Design
We design up to 12 game modules and 20 different styles
︎StudioNOWHERE
Creative Direction: Ryan Hu
Art Direction: Ryan Hu
Design: Wu Yan
Animation: Erica Yang
Software Development: Michael Chang
Art Direction: Ryan Hu
Design: Wu Yan
Animation: Erica Yang
Software Development: Michael Chang